Puma launched its new Sky Dreamer trainer through a campaign spearheaded by outdoor holograms in Chicago to leverage the 2020 NBA All-Star Weekend. The sneaker drop was led by a set of on-street smart media displays projecting 3D visuals of the shoe alongside Puma-branded basketballs on the roofs of parked cars near Chicago landmarks.… Continue reading Puma Leverages NBA All-Star With Targeted Hologram Ads To Launch New Sky Dreamer
Tag: Havas Media Group
Puma’s OOH Geolocated Programmatic Taxi/Ride Share Promo For NYC Flagship Store Opening
Puma teamed up with taxi and rideshare vehicles to build a smart New York City media network to promote around the grand opening of sportswear retailer’s new Fifth Avenue flagship store. This programmatic, in motion US campaign was developed in harness with Havas Media Group and Firefy and used the latter’s retargeting technology to… Continue reading Puma’s OOH Geolocated Programmatic Taxi/Ride Share Promo For NYC Flagship Store Opening
