Kia Motors Australia offered Australian Open fans free Uber rides in its new Seltos SUV and the initiative was promoted through a social-first campaign fronted by comedian Joel Creasey and Australian tennis star Sam Groth. Kia, the Australian Open’s longest-running major partner, partnered with Uber to offer Open fans free rides to the grand… Continue reading Creasey & Groth Drive Awareness Of Uber + Kia Fan Fleet Partnership At The Australian Open 2020
Tag: Ride Share
Puma’s OOH Geolocated Programmatic Taxi/Ride Share Promo For NYC Flagship Store Opening
Puma teamed up with taxi and rideshare vehicles to build a smart New York City media network to promote around the grand opening of sportswear retailer’s new Fifth Avenue flagship store. This programmatic, in motion US campaign was developed in harness with Havas Media Group and Firefy and used the latter’s retargeting technology to… Continue reading Puma’s OOH Geolocated Programmatic Taxi/Ride Share Promo For NYC Flagship Store Opening
