Puma teamed up with taxi and rideshare vehicles to build a smart New York City media network to promote around the grand opening of sportswear retailer’s new Fifth Avenue flagship store. This programmatic, in motion US campaign was developed in harness with Havas Media Group and Firefy and used the latter’s retargeting technology to… Continue reading Puma’s OOH Geolocated Programmatic Taxi/Ride Share Promo For NYC Flagship Store Opening
Tag: Geo Location
Anthony Joshua Fronts Latest Lynx ‘Find Your Magic’ Campaign Spanning TV & Geo-Locked Sampling
Ahead of his IBF/WBA world heavyweight fight in Cardiff against Carlos Takam, champion Anthony Joshua fronts an integrated ‘Find Your Magic’ campaign for Lynx The initiative – which includes a hero cinema and TV commercial, a ticket giveaway, experiential and sampling strands – revolves around the theme of male confidence and individuality. The… Continue reading Anthony Joshua Fronts Latest Lynx ‘Find Your Magic’ Campaign Spanning TV & Geo-Locked Sampling
