A Dove Men+Care ‘Hug Team’ took to the streets of Philadelphia in the days after Super Bowl LVII to give confident, supporting hugs to Eagles’ fans in need of support as part of the male grooming brand’s ongoing US #HugLikeADoveMan initiative. The street activation, developed with agency Edelman USA, leveraged the Big Game loss… Continue reading Dove Men+Care Tackle Underarm Confidence Via #HugLikeADoveMan Philly Post-Super Bowl Campaign
Tag: Deoderant
NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality
In the second week of March, Unilever antiperspirant brand Degree leveraged its NCAA partnership through a March Madness initiative aimed at helping close the gender bracket during the tournament called ‘Bracket Gap Challenge’. The activation, created in tandem with agency Edelman, aims to raise awareness around the 2022 NCAA Women’s tournament and was informed… Continue reading NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality
AJ’s New Lynx Ad & Brand Brotherhood Salutes Men Who Love Hot Sauce & First Person Shooters
Anthony Joshua’s latest film for Lynx sees the World Heavyweight Champion invite men to join him as part of the ‘Lynx Gold Brotherhood’. The Lynx Brotherhood is a branded community that aims to encourage men to celebrate who they are and to be their best and most confident selves – no matter what (including… Continue reading AJ’s New Lynx Ad & Brand Brotherhood Salutes Men Who Love Hot Sauce & First Person Shooters
Anthony Joshua Fronts Latest Lynx ‘Find Your Magic’ Campaign Spanning TV & Geo-Locked Sampling
Ahead of his IBF/WBA world heavyweight fight in Cardiff against Carlos Takam, champion Anthony Joshua fronts an integrated ‘Find Your Magic’ campaign for Lynx The initiative – which includes a hero cinema and TV commercial, a ticket giveaway, experiential and sampling strands – revolves around the theme of male confidence and individuality. The… Continue reading Anthony Joshua Fronts Latest Lynx ‘Find Your Magic’ Campaign Spanning TV & Geo-Locked Sampling
Sure Expands Football-Focused #NeverMoreSure Via Southampton FC Pressure Test Social Ad
Deodorant brand sure continues to expand its football-led #NeverMoreSure initiative with the third core phase focusing on Southampton FC and a ‘Sure Pressure Series’. The latest strand of the Unilever brand’s triple-play Premiership partnership programme is led by Episode One of the new ‘Sure Pressure Series’ – shot at Southampton FC’s training ground and… Continue reading Sure Expands Football-Focused #NeverMoreSure Via Southampton FC Pressure Test Social Ad
Lynx Ambushes RWC With Racy Rugby Rules Viral
Lynx Australia has jumped on the Rugby World Cup bandwagon with ambush ad that is positioned as a utility but is actually little more than titillation. Purporting to be a device that demonstrates the rules of rugby union, this ‘Rules Of Rugby’ viral uses scantily clad models to act out some off the… Continue reading Lynx Ambushes RWC With Racy Rugby Rules Viral
