At the start of the summer season and coinciding with the Lord’s test match between England and Ireland, Laithwaites began leveraging its new status as the Official Wine Partner of England Cricket through an integrated marketing programme which included a partnership with broadcaster Sky Sports. Earlier in May, Laithwaites and the England and Wales… Continue reading Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign
Tag: Sampling
Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign
The last week of February saw Coke Zero Sugar roll out a 2023 NCAA March Madness marketing push fronted by two basketball legends – Magic Johnson and Tamika Catchings – in a celebrity packed campaign that also features comedy duo Dave Burd (Lil Dicky) and Travis (Taco) Bennett and continues the brand’s ongoing ‘Tasty Enough… Continue reading Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign
Team GB Partner Müllerlight Repositions Via Athlete-Fronted ‘Have It All’ Campaign Ahead Of Tokyo 2020
On 3 May Müllerlight rolled out its latest wave of Team GB marketing in the form of an integrated campaign called ‘Have It All’ champions and empowers British athletes and which also introduces a new strategic positioning. The multi-channel activation, created in harness with agency VCCP, is led by a series of films fronted… Continue reading Team GB Partner Müllerlight Repositions Via Athlete-Fronted ‘Have It All’ Campaign Ahead Of Tokyo 2020
Megan Rapinoe Fronts Comic Schmidt’s Natural Campaign Which Urges Consumers To Crush FOBO (Fear Of Body Odour)
US Women’s National Team player Megan Rapinoe fronts a comic new marketing campaign for Unilever’s Schmidt’s Natural which offers a funny twist on stereotypical deodorant brand advertising. The marketing push, running under the brand’s #MadeForEveryone platform, urges viewers to ‘Switch to Schmidt’s and smell like a champ’ and to ‘join soccer megastar Megan Rapinoe and… Continue reading Megan Rapinoe Fronts Comic Schmidt’s Natural Campaign Which Urges Consumers To Crush FOBO (Fear Of Body Odour)
Sam Adams Celebrate Super Bowl Via Patriots/Brady Themed ‘Too Old, Too Slow, Still Here’ Double IPA
Boston based brewer Sam Adams is celebrated Super Bowl LIII by offering up a limited-edition farmhouse double New England IPA as a nod to its home town team and its legendary quarterback whom it positions as the GOAT. The beer, called, ‘Too Old, Too Slow, Still Here’, in reference to how rivals try to… Continue reading Sam Adams Celebrate Super Bowl Via Patriots/Brady Themed ‘Too Old, Too Slow, Still Here’ Double IPA
Two Guinness Campaigns – #ThePurse Shared Values & #GuinnessClear Responsible Drinking – Activate New 6 Nations Title Sponsorship
On the eve of the 2019 Guinness Six Nations the new tournament title sponsor launched two parallel campaigns – one revolving around responsible drinking and the other based on rugby’s shared values – as the brand seeks to further deepen its long-standing rugby relationship, help grow the game and to improve the fan experience at… Continue reading Two Guinness Campaigns – #ThePurse Shared Values & #GuinnessClear Responsible Drinking – Activate New 6 Nations Title Sponsorship
New Zealand Dairy Brand Anchor’s Festive Campaign Celebrates The World’s Greatest Athlete
A new New Zealand Christmas campaign from Fonterra milk brand Anchor champions seasoned athlete Santa Claus as the world’s greatest athlete. The campaign for the Fonterra owned New Zealand multinational dairy co-operative, developed by creative agency Colenso BBDO, is based on the idea that Anchor has a long standing endorser/consumer partnership with seasoned, super… Continue reading New Zealand Dairy Brand Anchor’s Festive Campaign Celebrates The World’s Greatest Athlete
Anthony Joshua Fronts Latest Lynx ‘Find Your Magic’ Campaign Spanning TV & Geo-Locked Sampling
Ahead of his IBF/WBA world heavyweight fight in Cardiff against Carlos Takam, champion Anthony Joshua fronts an integrated ‘Find Your Magic’ campaign for Lynx The initiative – which includes a hero cinema and TV commercial, a ticket giveaway, experiential and sampling strands – revolves around the theme of male confidence and individuality. The… Continue reading Anthony Joshua Fronts Latest Lynx ‘Find Your Magic’ Campaign Spanning TV & Geo-Locked Sampling
Robinsons Wimbledon Work Spans A Diversity Led Ticket Competition, 3D Thermal Outdoor, VR, In-Store & TV
Britvic has unveiled its integrated, multi-phase Wimbledon marketing campaign for the tournament’s long-standing squash sponsor brand Robinsons squash through a TV ad, outdoor and in-store work and an alliance with Britain’s Got Talent winning dance outfit Diversity The activation, marking an 81 year partnership with the property, opened with a new tennis-themed UK TV spot,… Continue reading Robinsons Wimbledon Work Spans A Diversity Led Ticket Competition, 3D Thermal Outdoor, VR, In-Store & TV
Belgium’s Love Condom ‘Football Or Father’ Marks 9 Months To Euro 2016
Nine months before Euro 2016 kicks off Belgian prophylactic brand Love Condom launches a campaign reminding football fans that if they want to avoid having to follow the tournament from the maternity ward they should be using condoms now. With the Euros starting on 10 June in France, Love Condom wants to ensure supporters… Continue reading Belgium’s Love Condom ‘Football Or Father’ Marks 9 Months To Euro 2016
Guinness Long Form Ad Home Nations Rugby Storytelling
November’s autumn internationals see Guinness kick off its home nations rugby campaign led by a set of four short films about inspirational figures – one from each country – running under the brand’s ongoing umbrella ‘Made Of More’ big idea. Guinness sponsors all the home nations’ rugby unions and each ad in the campaign… Continue reading Guinness Long Form Ad Home Nations Rugby Storytelling
MiO Engages Millennials Via Entertainment Alliances
Kraft’s innovative MiO ‘enhanced water’ product is rolling out a programme of niche, hip music, stunt and festival sponsorships to engage with millennials across North America and bring its ‘Make It Original’ campaign ideas to life. The Kraft brand in the US and Canada has expanded its music space alliances through several festival and… Continue reading MiO Engages Millennials Via Entertainment Alliances
