Kraft’s innovative MiO ‘enhanced water’ product is rolling out a programme of niche, hip music, stunt and festival sponsorships to engage with millennials across North America and bring its ‘Make It Original’ campaign ideas to life. The Kraft brand in the US and Canada has expanded its music space alliances through several festival and… Continue reading MiO Engages Millennials Via Entertainment Alliances
Tag: Kraft
Kraft Hockeyville Goes To The USA & Climaxes In Sylvan Lake
The build up to the 2014/15 NHL season saw two major strands of Kraft’s legendary ‘Hockeyville’ sponsorship initiative: firstly the league sponsor announced it was extending the award-winning campaign across the border into the USA and secondly the culmination of last year’s activation exploded under a cloudless sky in the small community of Sylvan Lake,… Continue reading Kraft Hockeyville Goes To The USA & Climaxes In Sylvan Lake
NHL Lockout > Activation, Strategy & Learnings
Brand analysis, sponsor strategies and lockout learnings from rights owners, brands, equipment manufacturers teams and fans. Download report pdf.
Grey Poupon’s Retro & Real-Time Work Is Oscar Winner
Blending retro TV with a twist and real time marketing, classic Kraft mustard brand Grey Poupon was a surprise marketing winner at the 2013 Oscars. The premium mustard brand, and its agency Crispin Porter+Bogusky, revived its classic ‘Pardon me’ commercials which first aired more than 30 years ago with an updated ad. The… Continue reading Grey Poupon’s Retro & Real-Time Work Is Oscar Winner
Kraft Hockeyville Goes From Strength To Strength
Title sponsor Kraft partners with the National Hockey League Players Association (NHLPA) and CBC in this award winning community based programme which has become a staple in the Canadian community calendar. The concept offer communities throughout the country a unique skill-based game which offers winners the chance to attracting the world’s best players to… Continue reading Kraft Hockeyville Goes From Strength To Strength
Carte Noir Links With Stars & Penguin For Online Readings
Carte Noire partners with Penguin and a set of hunky male celebs with an online campaign targeting female adult coffee drinkers. The idea is to leverage new technology and the book club craze to carve out a little bit of ‘me (and my coffee) time’. The Carte Noire Readers is basically a series of… Continue reading Carte Noir Links With Stars & Penguin For Online Readings
