Tag: EA

Verizon Sponsors NFL 2012 Draft Dream Sweepstakes

The US mobile telecoms provider offered three fans the opportunity to announce picks in the third round of the 2012 NFL Draft through its sponsorship of the league’s Draft Dream Sweepstakes.   Part of Verizon’s role as presenting sponsor of NFL Network’s three-day Draft coverage, the brand offers its customers the chance to be a… Continue reading Verizon Sponsors NFL 2012 Draft Dream Sweepstakes

Man City Embed EA Deep Into Club’s Culture And Its Economics

  “Sponsorship in its traditional form is dead,” so says Manchester City FC’s head of partnerships Luis Vicente. “You have to come up with something that is an embedded, engaging experience with your partners. Brands should be talking about strategic partnerships, rather than sponsorship.”   City, it seems, is a brand ‘doing’ as well as… Continue reading Man City Embed EA Deep Into Club’s Culture And Its Economics