NHL Lockout > Activation, Strategy & Learnings

Scotiabank ‘Make It Merch’ Leverages NHL Playoffs By Helping Hockey Fans Rep Their Team Their Way

Air Canada Rewards Young Community Minded Supporters With First Professional Women's Hockey League ‘Fan Flight’ Contest

Boston Pizza’s ‘Team Up For The Cup’ Calls For Canadian Unity In Stanley Cup Quest

Canadian Charity Get REAL Releases ‘Rarest Rookie Hockey Card’ In Support Of NHL 2SLGBTQ+ Players

Molson Coors Activates New PWHL Partnership On International Women’s Day Via ‘See My Name’ Jersey Initiative

BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign

Boston Pizza Canada Temporarily Becomes ‘Auston Pizza’ To Troll Rival Boston Bruins Following Maple Leafs Win

Lidl Leverages Finland National Ice Hockey Team Sponsorship Prior To World Champs Via 'Those Who Support Us' Spot

Boston Bruins Hype Historic Season & NHL Playoffs Via ‘Its Time’ Campaign

Kellogg’s Frosted Flakes Leverage NHL Tie-Up By Turning Ad Breaks Into 'GR-R-REAT TR-R-RIVIA' Games

Scotiabank’s Inclusive ‘The Hockey Jersey’ Book Inspires Young Players From All Backgrounds

League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game