Brewing giant and long-time NFL corporate partner Anheuser-Busch returned to the Super Bowl for its near-50th year with Big Game commercials ads for three of its leading beer brands: Bud Light (the official beer of the NFL), Budweiser and Michelob Ultra. Bud Light’s TV ad, titled ‘Easy Night Out,’ sees a fan meet the Bud… Continue reading NFL Official Beer Bud Light’s Big Game ‘Easy Night Out’ Aims To Battle Boycott
Tag: Budweiser
Budweiser & Messi Rework ‘Bring Home The Bud’ For Women’s World Cup Via ‘Greatness Is Hers To Take’
FIFA partner Budweiser resurfaced its #TheWorldIsYoursToTake and #BringHomeTheBud initiatives to leverage the 2023 Women’s World Cup with a Messi fronted global campaign launched by a spot titled ‘Greatness Is Hers To Take’. Launched on 10 July – 10 days ahead of the 20 July kick-off in Australia and New Zealand – the official beer… Continue reading Budweiser & Messi Rework ‘Bring Home The Bud’ For Women’s World Cup Via ‘Greatness Is Hers To Take’
Budweiser & Premier League Launch Football/Music ‘Behind The Game’ TV & Online Series
Blending the twin passions of football and music, Budweiser and the [English] Premier League (EPL) teamed up with Copa 90 Studios to launch a new TV series titled ‘Behind The Game’. Hosted by former England and Arsenal striker Ian Wright and featuring famous footballers and pop stars, celebrities from the worlds of sport and… Continue reading Budweiser & Premier League Launch Football/Music ‘Behind The Game’ TV & Online Series
FIFA Partner Budweiser Focuses On Positive Change In Qatar 2022 Men’s World Cup ‘The World Is Yours To Take’ Campaign
Ahead of November’s 2022 Men’s World Cup, FIFA partner Budweiser’s ‘The World Is Yours To Take’ activation programme kicked off in September with a hero spot starring a team of soccer superstars – including Lionel Messi, Neymar Jr and Raheem Sterling – running with fans and flags from all around the world heading for and… Continue reading FIFA Partner Budweiser Focuses On Positive Change In Qatar 2022 Men’s World Cup ‘The World Is Yours To Take’ Campaign
Budweiser Counts Down To FIFA Men’s Qatar 2022 World Cup With ‘The Drop’ Fan Scavenger Hunt
Mid-August saw FIFA partner Budweiser hide hundreds of branded prize boxes in major cities around the world and then linked up with a team of athlete ambassadors to invite football fans to find them in an early mobile/OOH/in-person phase of its Qatar 2022 Men’s World Cup activation programme called ‘The Drop’. The official beer… Continue reading Budweiser Counts Down To FIFA Men’s Qatar 2022 World Cup With ‘The Drop’ Fan Scavenger Hunt
Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’
Budweiser leveraged its rights as the official beer of The Emirates FA Cup through an ad space donation initiative to Final fans’ locals in Leicester City FC and Chelsea FC called ‘Support Your Club, Support Your Pub’. The US based beer giant, a long-time partner of The Football Association (The FA), donated all of… Continue reading Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’
English Premier League & Partner Avery Dennison Unveil Tech-Enabled ‘Hall Of Fame’ Shirt
The Premier League teamed up with sportswear branding and labelling manufacturer Avery Dennison to launch the specially-designed EPL shirt for its new Hall of Fame. The Hall of Fame was unveiled in the second half of April with the induction of its first two members – Thierry Henry and Alan Shearer – who paired… Continue reading English Premier League & Partner Avery Dennison Unveil Tech-Enabled ‘Hall Of Fame’ Shirt
Anheuser-Busch Sponsors New ‘Not A Sports [Talk] Show] On Free Video Streamer Ficto
Anheuser-Busch has sponsored a six-episode talk show on free mobile streaming video platform Ficto called ‘Not A Sports Show’ aimed at sports fans aged 21-plus and featuring host Lil Rel Howery interviewing current and former professional athletes over drinks. The sponsorship is apparent from the get-go with the ‘Not A Sports Show’ season one… Continue reading Anheuser-Busch Sponsors New ‘Not A Sports [Talk] Show] On Free Video Streamer Ficto
Budweiser’s Sports-Led ‘Team Zero’ Initiative Supports Consumers Through Dry January
Budweiser Zero, the AB-InBev brand’s first ever no-alcohol beer, launched a new ‘Team Zero’ campaign at the start of 2021 to help consumers through ‘Dry January’. This combined consumer support and list-building initiative was promoted through a sports star fronted campaign which calls on people to ‘team up to stay sober’. A tri-country… Continue reading Budweiser’s Sports-Led ‘Team Zero’ Initiative Supports Consumers Through Dry January
Budweiser Crowns Messi The ‘King of Football’ After Record-Breaking 644th Goal For Barcelona
To leverage its athlete endorser tie-up and celebrate his record-breaking achievement, Budweiser marked Messi’s 644th goal for Barcelona through an integrated campaign that was led by a short film, supported by social content and which included creating a limited run of 644 bottles individually numbered to represent every goal scored The Argentinian forward’s 644th Barca… Continue reading Budweiser Crowns Messi The ‘King of Football’ After Record-Breaking 644th Goal For Barcelona
Budweiser Responds To Fan Requests With Brazilian NBA Finals Campaign Returning Pets To Their Home Thrones
As sport’s most exciting finals returned and fans in Brazil got back on their sofas to watch the Lakers take on the Heat on the TV, pets across the country who had become used to having the sofa all to themselves during quarantine were relegated back to the floor again. Losing the prized spot of… Continue reading Budweiser Responds To Fan Requests With Brazilian NBA Finals Campaign Returning Pets To Their Home Thrones
Budweiser’s UK ‘Side Hustles’ Docu-Series Looks At Footballer’s Off-Pitch Business Interests
The last week of September saw Budweiser launch a UK football campaign exploring the business ventures of footballers: ‘Side Hustles’ is a new docuseries shines a spotlight on the off-pitch interests of Wilfried Zaha, Eniola Aluko and Tyrone Mings. Side Hustles sets out to give soccer stars an opportunity to show that there’s more… Continue reading Budweiser’s UK ‘Side Hustles’ Docu-Series Looks At Footballer’s Off-Pitch Business Interests
