Budweiser leveraged its rights as the official beer of The Emirates FA Cup through an ad space donation initiative to Final fans’ locals in Leicester City FC and Chelsea FC called ‘Support Your Club, Support Your Pub’. The US based beer giant, a long-time partner of The Football Association (The FA), donated all of… Continue reading Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’
Tag: Shirt Giveaway
O2 Gives Away 50,000 England Rugby Shirts In National Washing-Line Stunt
The latest phase of O2’s expansive #WearTheRose campaign leveraging its England Rugby rights prior to the Rugby World Cup sees the telco hang 50,000 England rugby shirts on washing lines all over the country (including in Bath, Manchester, Newcastle and Leicester) Giant washing lines hung at the rugby union average line-out height of three… Continue reading O2 Gives Away 50,000 England Rugby Shirts In National Washing-Line Stunt
Nike ‘Baptism’ Ad Sees New Boca Jnr Stars Shave Heads
Timed to coincide with the new Argentinian soccer season, Nike has rolled out a campaign – ‘Baptism’ – leveraging its partnership with leading Buenos Aires side Boca Juniors by reinterpreting the club’s annual new season ritual of shaving the heads of its new players. The Argentine Primera División team’s tradition of giving its new… Continue reading Nike ‘Baptism’ Ad Sees New Boca Jnr Stars Shave Heads
Marathonbet’s Fulham Away Fan Free Utility & Experience
Just last week Premier League chief Richard Scudamore suggested clubs offer fans free travel to boost attendances at away games and that is exactly what Fulham’s new main sponsor Marathoinbet did for 200 lucky fans for their first game of the 2013/14 season. But this was no run-of-the-mill marathon motorway journey. En route… Continue reading Marathonbet’s Fulham Away Fan Free Utility & Experience
Adidas Teamwork Display Launches British Lions Kit
To celebrate the 125th anniversary of the British & Irish Lions rugby shirt, equipment partner adidas emphasised partnership and teamwork when it challenged rugby fans to ‘Stand Together’ at its innovative kit launch display. Bringing the brand’s umbrella ‘We’re All In’ big idea to life, adidas’ giant physical display placed a set of new… Continue reading Adidas Teamwork Display Launches British Lions Kit
Mars’ FA Euro 2012 Work Based On Penalty Miracle
Mars, official sponsor of the Football Association (FA), has launched its Euro 2012 campaign with a TV ad that leverages England’s ‘penalty-shootout’ history at major international tournaments. The creative stars a Mars bar chomping steward who steps in for England’s injured keeper and reverses the historical norm by producing heroic saves to defy the… Continue reading Mars’ FA Euro 2012 Work Based On Penalty Miracle
