Australian Open associate partner ANZ activated around the 2019 tournament via an integrated, multi-strand campaign spearheaded by working with Nike and aiming to break down barriers by leveraging its athlete ambassador partnership with Paralympian and Grand Slam champion Dylan Alcott. Ahead of the tournament the bank teamed up to present the Australian six-time Grand… Continue reading ANZ’s Multi-Strand Australian Open Work Sees Bank Break Down Barriers With Dylan Alcott & Nike
Tag: Priority
O2 Gives Away 50,000 England Rugby Shirts In National Washing-Line Stunt
The latest phase of O2’s expansive #WearTheRose campaign leveraging its England Rugby rights prior to the Rugby World Cup sees the telco hang 50,000 England rugby shirts on washing lines all over the country (including in Bath, Manchester, Newcastle and Leicester) Giant washing lines hung at the rugby union average line-out height of three… Continue reading O2 Gives Away 50,000 England Rugby Shirts In National Washing-Line Stunt
O2’s England #RugbyMums Mother’s Day Campaign
O2 added a real-time strand to its wider England Rugby activation with a #RugbyMums initiative revolving around the England versus Italy 6 Nations match which took place on Mother’s Day. This campaign, which predominantly harnessed Twitter and YouTube and then connected to a live matchday experience, saw the England team and shirt sponsor encourage… Continue reading O2’s England #RugbyMums Mother’s Day Campaign
