The decision to cancel Wimbledon this year was not taken lightly, but when it was, the team at The All England Lawn Tennis Club wanted to build an experience for their fans that created a sense of anticipation and occasion – just like The Championships does uniquely every summer. Territory: Global Agency: In-House… Continue reading The Greatest Championships – IBM & AELTC/Wimbledon
Tag: Fan Experience
Standard Chartered, Liverpool (& John Barnes)’s Striking 360° VR ‘Inside Anfield’ Tour
As its new stand opens, primary sponsor Standard Chartered Bank has released a stunning 360-degree tour of Anfield, called ‘Inside Anfield’, narrated by club legend John Barnes (and also featuring former forward Robbie Fowler). As well as featuring an innovative peek at most of the historic stadium’s iconic spots and famous features, the virtual reality… Continue reading Standard Chartered, Liverpool (& John Barnes)’s Striking 360° VR ‘Inside Anfield’ Tour
#StealTheShow Disruptive Experience Sees Nike Build A Branded NYC Urban Court For Collection Campaign
To promote its new Nike Court collection in the days leading up to the US Open, the sportswear giant built its own urban court on Manhattan’s Meatpacking District and offered a premium fan experience as its tennis endorsers and the public played pop-up matches. The idea behind the event was to commemorate Nike’s very… Continue reading #StealTheShow Disruptive Experience Sees Nike Build A Branded NYC Urban Court For Collection Campaign
Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch
Puma celebrates its launch campaign for Arsenal’s new 2015-16 home kit with a 15 June campaign ‘#PoweredByFans – #Forever Arsenal’ led by both a short online film and a live event at the Emirates. The short film, posted online at Puma’s website (www.puma.com/arsenal) and screened at the Emirates stadium event, aims to celebrate the… Continue reading Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch
MasterCard Copa América Trophy Tour Campaign #SentirseCampeón
MasterCard, one of three platinum partners to have invested $5m in 2015 Copa America rights sticks to its global strategy of activating its sponsorships around its under ‘Priceless Surprises’ big idea through the central pillar of its sponsorship of the Trophy Tour (complete with fan experiences and photo opportunities). This multi-platform, multi-market central and… Continue reading MasterCard Copa América Trophy Tour Campaign #SentirseCampeón
Coca-Cola Takes First ‘Women’s World Cup Trophy Tour’ On the Road
Long standing FIFA partner Coca-Cola is adding to the ever increasing lists of Women’s World Cup ‘firsts’ for Canada 2015 by rolling out the first ever Women’s World Cup Trophy Tour. Mirroring its Brazil 2014 approach, albeit massively scaled down and focusing on the tournament host country, the soft drinks behemoth has created a… Continue reading Coca-Cola Takes First ‘Women’s World Cup Trophy Tour’ On the Road
Nike ‘Baptism’ Ad Sees New Boca Jnr Stars Shave Heads
Timed to coincide with the new Argentinian soccer season, Nike has rolled out a campaign – ‘Baptism’ – leveraging its partnership with leading Buenos Aires side Boca Juniors by reinterpreting the club’s annual new season ritual of shaving the heads of its new players. The Argentine Primera División team’s tradition of giving its new… Continue reading Nike ‘Baptism’ Ad Sees New Boca Jnr Stars Shave Heads
