Squeezing a supply deal with the Colombian national team to create the cheapest prime-time ads ever made, Gatorade Colombia leveraged fan-shot images showing players drinking from Gatorade bottles into in-game ads. Territory: Colombia Agency: Sancho BBDO & MONPOZT Objective: Hiring the biggest football stars as Gatorade ambassadors is a… Continue reading Gatorade & Sancho BBDO Incentivise Fans To Take ‘Unpaid Product Shots’ During Copa America
Tag: Copa América
Copa America Sponsors Dial Up #Chile2015 Activation (Despite The Cloud Of The FIFA Scandal)
Under the shadow of the global FIFA scandal, 12 teams from South and Central America have gathered to compete in football’s oldest international tournament – the Copa America – hosted by Chile and running from 11 June to 4 July. The tournament is being promoted via the usual set of organiser trailers and teasers… Continue reading Copa America Sponsors Dial Up #Chile2015 Activation (Despite The Cloud Of The FIFA Scandal)
Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
Coca-Cola is activating its silver partnership rights at Chile 2015 – which runs from 11 June to 4 July – with a new host nation TV spot launching in the first week of June called ‘We Are All Red’ and celebrating the tournament’s ‘return home after 20 years’. Using both the campaign ‘We… Continue reading Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
#KiaPasion Leads Auto Partner’s Integrated Copa America Work
In addition to supplying the organising committee with 140 official vehicles (including Sorentos, Sedonas and Quoris) throughout the tournament, 2015 Copa America platinum partner Kia is running no less than five different activation strands: #KiaPasion #MiKia #KiaMiCiudad #RespectLegends #JourneyToCopa America Hubbed around a central microsite at http://www.kia.com/worldwide/COPA2015/ (which, along with its social media platforms,… Continue reading #KiaPasion Leads Auto Partner’s Integrated Copa America Work
MasterCard Copa América Trophy Tour Campaign #SentirseCampeón
MasterCard, one of three platinum partners to have invested $5m in 2015 Copa America rights sticks to its global strategy of activating its sponsorships around its under ‘Priceless Surprises’ big idea through the central pillar of its sponsorship of the Trophy Tour (complete with fan experiences and photo opportunities). This multi-platform, multi-market central and… Continue reading MasterCard Copa América Trophy Tour Campaign #SentirseCampeón
Santander Family -Led ‘Goals CSR’ & ‘Player Escort’ At #Chile2015
In 2015 Copa América host nation Chile, top tier sponsor Santander has taken a family focused approach built around parents and kids and expressed through a flagship pre-tournament TV commercial launched in the first week of June. The spot, which has quickly racked up 543,244 YouTube views, runs with the tagline ‘In the… Continue reading Santander Family -Led ‘Goals CSR’ & ‘Player Escort’ At #Chile2015
