A Spring 2023 Gatorade print and Instagram campaign in Latin America called #portrásdagrandeza (‘The Colour Of Greatness’), created by agency BBDO Argentina, uses real images of athletes and their tongues in moments of greatness to back up the brand’s claim that the drink is ‘Behind The Greatness’. Based on the proposition that one of… Continue reading Gatorade LatAm ‘Colour Of Greatness’ Sees Athletes’ Tongues Show Drink Is Behind Greatness
Tag: Chile
Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
May saw adidas TERREX promote its hero hiking shoe – the Free Hiker 2 – through a film, influencer and competition led campaign called ‘United By Summits’ spearheaded by a film titled ‘Summit Of The Determined Dreamer’ featuring hiking influencer Arielle Shipe revisiting the majestic Pacific Crest Trail. Created by agency Iris Worldwide, the… Continue reading Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
Copa America Sponsors Dial Up #Chile2015 Activation (Despite The Cloud Of The FIFA Scandal)
Under the shadow of the global FIFA scandal, 12 teams from South and Central America have gathered to compete in football’s oldest international tournament – the Copa America – hosted by Chile and running from 11 June to 4 July. The tournament is being promoted via the usual set of organiser trailers and teasers… Continue reading Copa America Sponsors Dial Up #Chile2015 Activation (Despite The Cloud Of The FIFA Scandal)
Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
Coca-Cola is activating its silver partnership rights at Chile 2015 – which runs from 11 June to 4 July – with a new host nation TV spot launching in the first week of June called ‘We Are All Red’ and celebrating the tournament’s ‘return home after 20 years’. Using both the campaign ‘We… Continue reading Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
MasterCard Copa América Trophy Tour Campaign #SentirseCampeón
MasterCard, one of three platinum partners to have invested $5m in 2015 Copa America rights sticks to its global strategy of activating its sponsorships around its under ‘Priceless Surprises’ big idea through the central pillar of its sponsorship of the Trophy Tour (complete with fan experiences and photo opportunities). This multi-platform, multi-market central and… Continue reading MasterCard Copa América Trophy Tour Campaign #SentirseCampeón
Santander Family -Led ‘Goals CSR’ & ‘Player Escort’ At #Chile2015
In 2015 Copa América host nation Chile, top tier sponsor Santander has taken a family focused approach built around parents and kids and expressed through a flagship pre-tournament TV commercial launched in the first week of June. The spot, which has quickly racked up 543,244 YouTube views, runs with the tagline ‘In the… Continue reading Santander Family -Led ‘Goals CSR’ & ‘Player Escort’ At #Chile2015
Cristal ‘Chile Mete Miedo’ Ad Scare World Cup Opponents
Chile national team sponsor Cristal blends humour with terror as it supports the country’s World Cup squad by striking fear into the hearts of their rivals via a TV-led campaign. The side might be in one of the tournament’s Groups of Death – facing current champions Spain, 2010 runners-up The Netherlands and Australia –… Continue reading Cristal ‘Chile Mete Miedo’ Ad Scare World Cup Opponents
Miners Front Banco de Chile National Team Ad Campaign
National team sponsor Banco de Chile has reunited the country’s heroic miners, who spent 69 days trapped underground in 2010, to star in a rousing campaign to support the nation’s team at the World Cup and drive awareness of the bank’s partnership. Led by a TV spot, developed with agency Prolam Y&R, which sees… Continue reading Miners Front Banco de Chile National Team Ad Campaign
Games Retailer & Cinema Chain Viral Collaberation
A staged break-in at a cinema by a grop of gamers intent on playing their game on a huge movie-size screen was the launch of a promotional campaign for a new South America online games retailer Falabella Videogames. With a brief to promote the launch of a new videogame online store, and a… Continue reading Games Retailer & Cinema Chain Viral Collaberation
