Sports drink market leader Gatorade’s latest South American campaign celebrates the glory of sweating with an integrated, functional campaign spearheaded by a 90-second spot titled ‘Sweating Is Glory’. The hero commercial, created by agency Isla and production studio Stink São Paulo, shows sweat like few films ever have before and suggests that sweat should… Continue reading Gatorade Latin America Launch Integrated Campaign Claiming That ‘Sweating Is Glory’
Tag: South America
DIRECTV Promotes FIFA 2022 Men’s World Cup Streaming Service Via A Fan Feeling Of ‘Qatarsis’
A new South American campaign from DIRECTV promoting its coverage of the 2022 FIFA Men’s World Cup rolled out in multiple markets aims to position DIRECTV as the only platform broadcast all the matches live and runs under the slogan: “I lived the Qatarsis of the World Cup only on DIRECTV and DIRECTV Go”. … Continue reading DIRECTV Promotes FIFA 2022 Men’s World Cup Streaming Service Via A Fan Feeling Of ‘Qatarsis’
Cris-Sal’s Superstitious ‘Unlucky Sponsor’ Salt Campaign Cheers For Ecuador’s World Cup Qualifying Rivals
In Ecuador (as is the case across Latin America), salt has bad luck connotations, so when Cris-Sal was prevented from sponsoring the national football team because of the traditional superstitions around its product, the brand turned to cheering for the country’s rivals to send the bad luck the way of the team’s opponents during FIFA… Continue reading Cris-Sal’s Superstitious ‘Unlucky Sponsor’ Salt Campaign Cheers For Ecuador’s World Cup Qualifying Rivals
Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness
A late March ‘Whatever Fuels You’ campaign from Gatorade starring Lionel Messi aims to inspire athletes around the world to push themselves a little further with both advertising and a range of global programmes aimed at inspire all athletes at all levels, particularly youngsters, to go beyond their limits and never to settle. The… Continue reading Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness
CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death
South American Football Confederation CONMEBOL honoured Diego Armando Maradona with an ‘out of this world’ tribute on the anniversary of his death by naming a star after the Argentina and Napoli super star. Agency Mercado McCann developed the idea and enacted the naming of a star and supporting campaign for CONMEBOL as a tribute… Continue reading CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death
Copa America Sponsors Dial Up #Chile2015 Activation (Despite The Cloud Of The FIFA Scandal)
Under the shadow of the global FIFA scandal, 12 teams from South and Central America have gathered to compete in football’s oldest international tournament – the Copa America – hosted by Chile and running from 11 June to 4 July. The tournament is being promoted via the usual set of organiser trailers and teasers… Continue reading Copa America Sponsors Dial Up #Chile2015 Activation (Despite The Cloud Of The FIFA Scandal)
MasterCard Copa América Trophy Tour Campaign #SentirseCampeón
MasterCard, one of three platinum partners to have invested $5m in 2015 Copa America rights sticks to its global strategy of activating its sponsorships around its under ‘Priceless Surprises’ big idea through the central pillar of its sponsorship of the Trophy Tour (complete with fan experiences and photo opportunities). This multi-platform, multi-market central and… Continue reading MasterCard Copa América Trophy Tour Campaign #SentirseCampeón
Coca-Cola’s Branded ‘Cup Of Dreams’ TV Show
To celebrate the 10th year of the ‘Coca-Cola Cup’ football tournament, Havas Sports & Entertainment has launched a reality TV show in Argentina called ‘Sueños de Copa’. Coke’s new ‘Cup Dreams’ reality TV series in Argentina aims to ensure viewers live all the emotions of the country’s Coca-Cola cup competition. The show is being broadcast weekly on national… Continue reading Coca-Cola’s Branded ‘Cup Of Dreams’ TV Show
Pilsen’s Colombian Fan App Measures Football Passion
Beer brand Pilsen is measuring Colombian football fan passion levels with a mobile app that leverages its sponsorship of the country’s oldest club Deportiva Independiente Medellín (DIM). DIM, who currently play in the Colombian first division, are a legendary team in the country with five national championships. Nicknamed the ‘Poderoso’ (‘The Mighty’), the… Continue reading Pilsen’s Colombian Fan App Measures Football Passion
