A late March ‘Whatever Fuels You’ campaign from Gatorade starring Lionel Messi aims to inspire athletes around the world to push themselves a little further with both advertising and a range of global programmes aimed at inspire all athletes at all levels, particularly youngsters, to go beyond their limits and never to settle. The… Continue reading Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness
Tag: #WePlayStrong
UEFA Expands #WePlayStrong With International Women’s Day ‘Football Skills For Life’ Spot
UEFA expanded its ongoing ‘Together #WePlayStrong’ initiative on International Women’s Day with a TV advert which highlights the long-term, everyday life positive benefits to young girls who play football. Launched across UEFA’s digital and social channels and running on TV around UEFA Champions League games from 8 March, ‘Football Skills For Life’ demonstrates how… Continue reading UEFA Expands #WePlayStrong With International Women’s Day ‘Football Skills For Life’ Spot
Leveraging Women’s CL UEFA’s ‘Together We Play Strong’ Aims To Transform Women’s Game
UEFA leverages Women’s Champions League Final with a #WePlayStrong initiative that aims to transform the image of women’s football. This pan-European campaign, launched on 1 June, marks a first for the continent’s governing body and aims to inspire girls (aged between 13 and 17) to play football and make it the number one women’s… Continue reading Leveraging Women’s CL UEFA’s ‘Together We Play Strong’ Aims To Transform Women’s Game
