Inspiring Sports Marketing
24/08/2022
Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs
Samsung is empowering UK grassroots football through an initial contest and subsequent support programme via a programme called ‘The Grassroots Academy’ which sees the South Korean multinational manufacturing conglomerate >>
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02/07/2021
Angel City FC Reveals New Logo, Crest & Identity Ahead Of Inaugural 2022 NWSL Season
The last week of June saw the USA’s first-ever majority female-owned professional soccer team - Angel City Football Club (ACFC) - unveil its new identity ahead of the 2022 >>
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11/06/2021
TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus
Running across the Europe throughout the summer an integrated, football-themed campaign called ‘Display Greatness’ by TCL Electronics leveraged UEFA Euro 2020 and featured some of the tournament’s star players. >>
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26/10/2020
Getafe CF Changes It’s Name To ‘FE CF’ & Asks Fans Not To Lose Faith Despite The Pandemic
Getafe CF has long been known by its abbreviated nickname ‘el Geta’, but at the start of October the Spanish LaLiga club launched a community initiative based around a >>
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28/09/2019
Be A Shot Maker – OPPO & ICC
In July 2019 Chinese smartphone maker OPPO activated its ICC Cricket World Cup 2019 sponsorship through the global ‘Be A Shot Maker’ campaign which sought to consolidate its position >>
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30/01/2019
Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives
KIA, a top tier major sponsor of the Australian Open 2019 (14 to 27 January 14), activated its tournament rights through a multi-pronged programme that ranged from global, regional >>
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05/06/2017
Leveraging Women’s CL UEFA’s ‘Together We Play Strong’ Aims To Transform Women’s Game
UEFA leverages Women’s Champions League Final with a #WePlayStrong initiative that aims to transform the image of women’s football. This pan-European campaign, launched on 1 June, marks a >>
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12/04/2016
BUPA & Futureheads Partner On An Interactive, Health-Led Brand/Band Music Video
UK private healthcare provider/insurer BUPA’s new partnership campaign in tandem with the indie rock band The Futureheads revolves around a hybrid online quiz and music video that reflects each >>
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12/06/2015
Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
Coca-Cola is activating its silver partnership rights at Chile 2015 - which runs from 11 June to 4 July – with a new host nation TV spot launching in >>
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