CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death

South American Football Confederation CONMEBOL honoured Diego Armando Maradona with an ‘out of this world’ tribute on the anniversary of his death by naming a star after the Argentina and Napoli super star.   Agency Mercado McCann developed the idea and enacted the naming of a star and supporting campaign for CONMEBOL as a tribute… Continue reading CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death

BWin Launches Soccer-Star Fronted, Hollywood Heist Movie Style ‘Who Stole The Cup’ Russia 2018 Campaign

Mid May saw Bwin launch a movie thriller style campaign leveraging Russia 2018 called ‘Who Stole The Cup’ which stars a squad of big name football ambassadors including Diego Maradona, Cafu, Vicente del Bosque and Stefan Effenburg (and, er, German swimmer Franziska van Almsick).   Launched a month ahead of the kick off of this… Continue reading BWin Launches Soccer-Star Fronted, Hollywood Heist Movie Style ‘Who Stole The Cup’ Russia 2018 Campaign