Spanish snack brand Grefusa rolled out an integrated campaign leveraging the 2022 FIFA Men’s World Cup called #SeleccionadoresGrefusa and promoting its Pipes seed brand which was fronted by former Spain national team coaches (and players) Vicente del Bosque and José Antonio Camacho. Designed and developed in collaboration with creative agency Burns, the campaign idea was built… Continue reading Spain’s Grefusa Teams Up With Former Managers Camacho & Del Bosque For #SeleccionadoresGrefusa World Cup Campaign
Tag: Vicente del Bosque
BWin Launches Soccer-Star Fronted, Hollywood Heist Movie Style ‘Who Stole The Cup’ Russia 2018 Campaign
Mid May saw Bwin launch a movie thriller style campaign leveraging Russia 2018 called ‘Who Stole The Cup’ which stars a squad of big name football ambassadors including Diego Maradona, Cafu, Vicente del Bosque and Stefan Effenburg (and, er, German swimmer Franziska van Almsick). Launched a month ahead of the kick off of this… Continue reading BWin Launches Soccer-Star Fronted, Hollywood Heist Movie Style ‘Who Stole The Cup’ Russia 2018 Campaign
