Betclic, the title sponsor of France’s elite National Basketball League since 2021, activated its rights in-game through an inventive initiative titled ‘Betclic Cam’ which enabled fans to follow a match live from both player and referee perspectives via body-mounted camera livestreams. Developed in harness with creative agency Marcel (Paris), ‘Betclic Cam’ was a groundbreaking ambient… Continue reading ‘Betclic Cam’ Activates French Elite Hoops League Live In-Game Via Player & Ref Cameras
Tag: Sports Book
Fan Duel & Gronk Team Up For ‘Kick Of Destiny 2’ Second Chance Super Bowl Stunt
Sportsbook FanDuel returned to the NLF’s Big Game in 2024 with a multi-spot, re-work campaign titled ‘Kick of Destiny 2’: a sequel to FanDuel’s live Super Bowl commercial stunt from last year which saw former player Rob ‘Gronk’ Gronkowski miss a field goal. This year, Gronk returned to try and redeem himself. Ahead of the… Continue reading Fan Duel & Gronk Team Up For ‘Kick Of Destiny 2’ Second Chance Super Bowl Stunt
BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign
BetMGM unveiled a three-part teaser campaign ahead of the Big Game debut of its flagship TV commercial starring NFL all-time-great Tom Brady and hockey legend Wayne Gretzky alongside comic actor Vince Vaughn. The idea is that BetMGM, one of seven official NFL sports betting partners alongside the likes of Fox Bet, FanDuel, DraftKings and Caesars,… Continue reading BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign
FANDUEL/NORTH EDGE CRAFT DEFY TIME ZONES TO Back USWNT WITH CUSTOM ‘EXTRA KICK COFFEE’ OFFER
To leverage the FIFA 2023 Women’s World Cup and boost support for the US Women’s National Team (USWNT) despite the unsociable time zone issues around a tournament held in Australia and New Zealand, FanDuel teamed up with female-owned North Edge Craft Coffee to create a limited edition, custom coffee blend called ‘Extra Kick’ which will… Continue reading FANDUEL/NORTH EDGE CRAFT DEFY TIME ZONES TO Back USWNT WITH CUSTOM ‘EXTRA KICK COFFEE’ OFFER
NFL QB legend Drew Brees Fronts PointsBet ‘Live Your Bet Life’ Ad Campaign
NFL icon and long-time New Orleans Saints quarterback Drew Brees fronted a new football themed campaign for PointsBet called ‘Live Your Bet Life’. The marketing push seeks to showcase its sports expertise and engage through shared fan sports knowledge knowledge and the initiative aims to build brand value, maximize reach and broaden recognition of the PointsBet… Continue reading NFL QB legend Drew Brees Fronts PointsBet ‘Live Your Bet Life’ Ad Campaign
FanDuel Launches ‘Sports Equinox’ Campaign Ahead Of Rare Alignment Of US Big 4 Leagues On 27/10/19
Late October saw FanDuel launch a new campaign celebrating a ‘Sports Equinox’ when the four major sports – NBA, NFL, NHL and MLB – all play games on the same day. This is a rare alignment of the US sports calendar and has only happened 18 times in history and will occur again on… Continue reading FanDuel Launches ‘Sports Equinox’ Campaign Ahead Of Rare Alignment Of US Big 4 Leagues On 27/10/19
MGM Deal Sees NBA Become First US Major Sports League To Sign A Betting Partner
The end of July saw MGM Resorts becomes the official gaming partner of the NBA and the WNBA in a three-year deal worth around $25m: ensuring the NBA becomes the first major US sports league to sign an official betting sponsor. Announced at a press event in New York City Exciting things are… Continue reading MGM Deal Sees NBA Become First US Major Sports League To Sign A Betting Partner
BWin Launches Soccer-Star Fronted, Hollywood Heist Movie Style ‘Who Stole The Cup’ Russia 2018 Campaign
Mid May saw Bwin launch a movie thriller style campaign leveraging Russia 2018 called ‘Who Stole The Cup’ which stars a squad of big name football ambassadors including Diego Maradona, Cafu, Vicente del Bosque and Stefan Effenburg (and, er, German swimmer Franziska van Almsick). Launched a month ahead of the kick off of this… Continue reading BWin Launches Soccer-Star Fronted, Hollywood Heist Movie Style ‘Who Stole The Cup’ Russia 2018 Campaign
