The NFL’s own Big Game spot, which aired immediately prior to kick-off, began as a pre-recorded commercial and ended live in the stadium as the star of the spot emerged from the tunnel to deliver the ball to the referee. The ad, which celebrates the league’s year-long celebration of its 100th anniversary, was initially teased… Continue reading NFL’s ‘Take It To The House’ Super Bowl Trick Spot Starts On Screen & Ends Live In The Stadium
Tag: Teasers
FanDuel Launches ‘Sports Equinox’ Campaign Ahead Of Rare Alignment Of US Big 4 Leagues On 27/10/19
Late October saw FanDuel launch a new campaign celebrating a ‘Sports Equinox’ when the four major sports – NBA, NFL, NHL and MLB – all play games on the same day. This is a rare alignment of the US sports calendar and has only happened 18 times in history and will occur again on… Continue reading FanDuel Launches ‘Sports Equinox’ Campaign Ahead Of Rare Alignment Of US Big 4 Leagues On 27/10/19
SBS Drives World Cup Anticipation & Excitement In Australia With ‘We All Speak Football’ Campaign
Ahead of the 2018 FIFA World Cup, SBS aims to drive anticipation and excitement and to engage with all Australians via a multi-platform campaign that showcases why ‘We All Speak Football’. Based on the idea that the FIFA World Cup is the pinnacle of football and that the sport unites all of Australia’s diverse… Continue reading SBS Drives World Cup Anticipation & Excitement In Australia With ‘We All Speak Football’ Campaign
Hyundai’s Super Bowl Plan Spans 4 In-Game Spots, Ads, Experiential, A Ticket Comp & Live Social War Room
In its first year as the NFL’s official NFL car sponsor, Hyundai is amping up its auto activation with 4 TV spots in the Big Game which form the core of its Super Bowl activation. While the car marque has more than 400 vehicles serving as promotional cars throughout Super Bowl week, a series… Continue reading Hyundai’s Super Bowl Plan Spans 4 In-Game Spots, Ads, Experiential, A Ticket Comp & Live Social War Room
Mountain Dew’s Super Bowl Spots Stars Odd ‘PuppyMonkeyBaby’ Blend Of Big Game Ad Favourites
Mountain Dew returns to the Super Bowl for the first time in 15 years with a Mountain Dew Kickstart campaign called #PuppyMonkeyBaby that is both bizarre and slightly creepy. The weirdness of the title combination itself wasn’t enough to spark some attention, then the campaign has been heavily teased across social channels in the… Continue reading Mountain Dew’s Super Bowl Spots Stars Odd ‘PuppyMonkeyBaby’ Blend Of Big Game Ad Favourites
Sainsbury’s New C4 Branded Content TV Cooking Show
The new Sainsbury’s David Beckham Active Kids campaign isn’t the only London 2012 follow-up that Sainsbury’s has rolled out in recent weeks. Beckham has grabbed attention fronting campaigns both for Sainsbury’s and H&M in recent weeks and his Active kids work – both via TV and Webfilm has been much… Continue reading Sainsbury’s New C4 Branded Content TV Cooking Show
