To leverage the FIFA 2023 Women’s World Cup and boost support for the US Women’s National Team (USWNT) despite the unsociable time zone issues around a tournament held in Australia and New Zealand, FanDuel teamed up with female-owned North Edge Craft Coffee to create a limited edition, custom coffee blend called ‘Extra Kick’ which will… Continue reading FANDUEL/NORTH EDGE CRAFT DEFY TIME ZONES TO Back USWNT WITH CUSTOM ‘EXTRA KICK COFFEE’ OFFER
Tag: Coffee
Lavazza Aussie F1 GP Tie-Up Spans ‘Glamour On the Grid’, ‘The Atrium’ Trackside Logos, Influencers & Coffee
For its first year as the official coffee partner of the 2023 Formula 1 Rolex Australian Grand Prix, Lavazza ran a multi-pronged marketing programme spanning parties, influencers, a branded trackside space, at event logos and, of course, plenty of coffee To start the three-day race weekend activation programme Lavazza hosted a suite of VIP… Continue reading Lavazza Aussie F1 GP Tie-Up Spans ‘Glamour On the Grid’, ‘The Atrium’ Trackside Logos, Influencers & Coffee
Dunkin’s NHL Campaign Takes Fans Inside An Iconic ‘Bubble Hockey’ Arcade Game
Fronted by athlete ambassadors David Pastrňák (of the Boston Bruins) and TJ Oshie (of the Washington Capitals), NHL partner Dunkin’s latest activation early in the 2021 season The campaign, created by BBDO NY and produced by Hornet, is led by a hero ‘Empty Net’ spot in which the two hockey stars are recreated as… Continue reading Dunkin’s NHL Campaign Takes Fans Inside An Iconic ‘Bubble Hockey’ Arcade Game
NHL Sponsor Dunkin’s ‘Talkin’ Hockey With Pasta & Kendall’ Launched At Winter Classic
A hockey-themed integrated US campaign from NHL sponsor Dunkin’ Donuts, called ‘Talkin’ Hockey With Pasta and Kendall’, offers a series of comic commercial lessons about some of the sport’s unique vocabulary and promotes the brand’s Cold Brew Coffee. Terms such as ‘Light the Lamp’ and ‘Five Hole’ are familiar to ice hockey players and… Continue reading NHL Sponsor Dunkin’s ‘Talkin’ Hockey With Pasta & Kendall’ Launched At Winter Classic
Tim Hortons Teams Up With NHL Stars Crosby & MacKinnon For Timbits Kids Say The Funniest Things’ Ad
Tim Hortons, Canada’s largest quick service restaurant chain, continued to marketing around ice hockey in October with a campaign promoting its ‘Timbits Minor Sports Hockey Program’ with a ‘kids say the funniest things’ style campaign fronted by NHL super stars Sidney Crosby and Nathan MacKinnon. The campaign was guided by research which found that 67% of… Continue reading Tim Hortons Teams Up With NHL Stars Crosby & MacKinnon For Timbits Kids Say The Funniest Things’ Ad
Raptors Sponsor Tim Hortons Leverages NBA Finals With Super Fan Nav Bhatia ‘Courtside Seat A12’
Launched to leverage Game Six of the NBA Finals, Toronto Raptors partner Tim Hortons activated through the story of super fan Nav Bhatia: who has sat in the same courtside seat – A12 – for 24 years. Canada’s largest fast food restaurant chainhas sponsored the only NBA team in Canada – The Toronto Raptors… Continue reading Raptors Sponsor Tim Hortons Leverages NBA Finals With Super Fan Nav Bhatia ‘Courtside Seat A12’
Toyota Offers Branded Coffee To Tired American Football Fans Battling The World Cup Time Difference
A new American campaign from Toyota leverages the FIFA World Cup and promotes its Tundra model by offering a solution to the fact that Russsia 2018 games are very early in the morning: to help theym stay alert and awake Toyota is offering fans a bespoke branded coffee. This fan utility campaign is led… Continue reading Toyota Offers Branded Coffee To Tired American Football Fans Battling The World Cup Time Difference
NHL Sponsor Tim Hortons Brings New Season To Life Via Augmented Reality Trading Card Gaming App
With the NHL’s World Cup Of Hockey underway and with just a few weeks before the puck drops on the new 2016/17 season, league sponsor Tim Hortons launched a new campaign based around an Upper Deck ‘NHL Trading Cards Collector’s Series’ with an augmented reality gaming twist. Tim Hortons, Canada’s largest quick service restaurant… Continue reading NHL Sponsor Tim Hortons Brings New Season To Life Via Augmented Reality Trading Card Gaming App
Hometown NHL Stars Front Tim Hortons ‘Drive Thru Rookies’ Campaign
A surprise sports star stunt saw hometown NHL stars Sidney Crosby and Nathan MacKinnon serve morning coffee at the Tim Hortons drive through in Cole Harbour (Nova Scotia). The town’s morning coffee loving residents got an unexpected surprise when they found the two local hockey heroes serving them their morning brew and breakfast. … Continue reading Hometown NHL Stars Front Tim Hortons ‘Drive Thru Rookies’ Campaign
Nespresso Films ‘Taste The Magic Of The (America’s) Cup’
As the battle for sport’s oldest trophy reaches a climax in San Francisco Bay, America’s Cup sponsor Nespresso has released a series of short films called ‘Taste The Magic Of The Cup. The films, one of which is released each day of the competition, aim to both dramatise and explore synergies between the advanced… Continue reading Nespresso Films ‘Taste The Magic Of The (America’s) Cup’
Lavazza Baristas Wake Up Wimbledon Players & Fans
Italian coffee outfit Lavazza became the official coffee sponsor of the 2011 All England Club Lawn Tennis Championships. Adding Wimbledon to its other sponsorships which include the 2011 Slow Food Campaign and backing the ’50 Best Restaurants in the World’ awards. To amplify the sponsorship, the brand was busy around the venue through… Continue reading Lavazza Baristas Wake Up Wimbledon Players & Fans
Carte Noir Links With Stars & Penguin For Online Readings
Carte Noire partners with Penguin and a set of hunky male celebs with an online campaign targeting female adult coffee drinkers. The idea is to leverage new technology and the book club craze to carve out a little bit of ‘me (and my coffee) time’. The Carte Noire Readers is basically a series of… Continue reading Carte Noir Links With Stars & Penguin For Online Readings
