VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver

Vancouver based street apparel and sportswear brand Vancity Original teamed up with Canadian marketing agency Zulu Alpha Kilo leveraged spiking hoops interest around the NBA Draft through a bespoke jersey based ‘VANBACK’ appeal to billionaires and millionaires willing to join their bid to bring a big league basketball franchise back to Vancouver.   The apparel… Continue reading VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver

Tim Hortons Teams Up With NHL Stars Crosby & MacKinnon For Timbits Kids Say The Funniest Things’ Ad

Tim Hortons, Canada’s largest quick service restaurant chain, continued to marketing around ice hockey in October with a campaign promoting its ‘Timbits Minor Sports Hockey Program’ with a ‘kids say the funniest things’ style campaign fronted by NHL super stars Sidney Crosby and Nathan MacKinnon.   The campaign was guided by research which found that 67% of… Continue reading Tim Hortons Teams Up With NHL Stars Crosby & MacKinnon For Timbits Kids Say The Funniest Things’ Ad