Vancouver based street apparel and sportswear brand Vancity Original teamed up with Canadian marketing agency Zulu Alpha Kilo leveraged spiking hoops interest around the NBA Draft through a bespoke jersey based ‘VANBACK’ appeal to billionaires and millionaires willing to join their bid to bring a big league basketball franchise back to Vancouver. The apparel… Continue reading VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver
Tag: Call To Action
Lawn Care Brand Pennington Leverages Draft To Pressure NFL To #FlipTheTurf
Lawn care company Pennington teamed up with Super Bowl winning linebacker Von Miller to leverage the 2023 NFL Draft by highlighting the dangers of playing on artificial turf and pressuring the league to ‘Flip The Turf’ Pennington timed the latest phase of its #FliptheTurf initiative – which aims to switch all football fields from… Continue reading Lawn Care Brand Pennington Leverages Draft To Pressure NFL To #FlipTheTurf
Kia’s Multi-Spot & Fundraising Super Bowl Campaign Stars Raider’s Jacobs & Focuses on Homelessness
The multi-phase campaign, developed with agency David & Goliath, is based on four interlinked spots telling the story of Oakland Raiders’ Josh Jacobs and shining the spotlight on youth homelessness. Jacob’s journey took him from a homeless youth to a first-round draft pick and the campaign not only tells the story of the sacrifices he,… Continue reading Kia’s Multi-Spot & Fundraising Super Bowl Campaign Stars Raider’s Jacobs & Focuses on Homelessness
NCAI’s Anti-Redskins Cause Campaign #ChangeTheMascot
In the days leading up to this year’s Super Bowl, the National Congress of American Indians (NCAI) launched an emotively powerful anti-Redskins campaign that brought the Washington DC NFL franchise mascot name controversy back to the forefront of public debate. Led by a beautiful and stirring two-minute commercial, which includes many names regularly used… Continue reading NCAI’s Anti-Redskins Cause Campaign #ChangeTheMascot
Nike’s Early London 2012 Ambush ‘Makes It Count’
Is Nike outmanoeuvring rival and official sponsor adidas when it comes to which brand is most associated with London 2012? Online buzz research from Engine digital agency Jam says that it is. Its findings suggest that Nike is well ahead of its great competitor when it comes to online conversations about the… Continue reading Nike’s Early London 2012 Ambush ‘Makes It Count’
Vodacom’s Crowdsourced TVC Fronts SA RWC Campaign
Crowdsourcing lies at the core of Vodacom’s Rugby World Cup inspired ‘Virtual Stadium’ TV campaign to push its position as an associate sponsor of South Africa’s official rugby team. The creative idea revolved around giving the ‘Bokke’ a virtual 3D stadium of fans showing their support for the team ahead of their departure… Continue reading Vodacom’s Crowdsourced TVC Fronts SA RWC Campaign
