Launched in late July, a couple of months before the tournament kicked off, the South Africa Rugby Union’s official banking partner First National Bank (FNB) launched its Rugby World Cup campaign which aimed not just to demonstrate FNB’s purpose of enabling and empowering, but also to bring to life the unifying strength of rugby –… Continue reading Inspirational Words The Focus Of FNB’s Springboks RWC ‘Words Change The Game’ Activation
Tag: South Africa Rugby Union
Springboks Shirt Sponsor MTN’s RWC ‘We Got You Bokke’ Campaign + Kick & Win Contest
Springboks shirt sponsor MTN launched its #WeGotYouBokke campaign on 9 July to generate buzz, drive support and use the power of sport can unite the nation ahead of the 2019 Rugby World Cup The initiative, developed with TBWA, was unveiled at an event in Hyde Park Corner’s House Of Events (Sandton,, Johannesburg) which attended… Continue reading Springboks Shirt Sponsor MTN’s RWC ‘We Got You Bokke’ Campaign + Kick & Win Contest
Parallel Springboks & ASICS Campaigns Launch ‘Unstoppable’ Jersey For 2019 Rugby World Cup
The South Africa Rugby Union and the sportswear brand launched the new Springboks’ ‘Unstoppable’ jersey – for the 2019 Rugby World Cup – with parallel multi-channel campaigns spanning a traditional launch event, PR work, digital and social creative and a spearhead spot. The new kit, designed and manufactured by SA Rugby’s official apparel and… Continue reading Parallel Springboks & ASICS Campaigns Launch ‘Unstoppable’ Jersey For 2019 Rugby World Cup
Springbok Sponsor ABSA’s #MyGreatestGame Champions Social Change
Springboks shirt sponsor ABSA is leveraging the Rugby World Cup with a campaign called #MyGreatestGame that is less about rugby and more focused on sharing personal stories about making a difference to society. Built on the Springbok values of dedication, commitment and tenacity, this campaign goes beyond rugby and emphasises that you don’t need… Continue reading Springbok Sponsor ABSA’s #MyGreatestGame Champions Social Change
BMW ‘Challenge Springboks’ Fast/Strong Fan Experience
BMW’s ‘Springboks Challenge’, an in-stadium ‘speed’ and ‘strength’ experience aiming to bring alive BMW’s performance attributes through its position as the official vehicle supplier to the South African Rugby Union. The objective is to reinforce the German car brand’s ‘Ultimate Performance in Every Move’ message in an innovative way and thus the campaign was… Continue reading BMW ‘Challenge Springboks’ Fast/Strong Fan Experience
Vodacom’s Crowdsourced TVC Fronts SA RWC Campaign
Crowdsourcing lies at the core of Vodacom’s Rugby World Cup inspired ‘Virtual Stadium’ TV campaign to push its position as an associate sponsor of South Africa’s official rugby team. The creative idea revolved around giving the ‘Bokke’ a virtual 3D stadium of fans showing their support for the team ahead of their departure… Continue reading Vodacom’s Crowdsourced TVC Fronts SA RWC Campaign
