Whichever term you use – Oceania, Australasia or Antipodean – one thing that’s certain about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up extremely early to watch the big game. So sponsors of the two southern hemisphere rugby… Continue reading How Sponsors Are Helping Antipodean Fans Get Up For The Rugby World Cup Final
Tag: IRB
All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup
Whichever term you use – Oceania, Australasia or even Antipodean – one certain thing about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up early to watch the big game. So All Blacks sponsor Steinlager has offered a hand… Continue reading All Blacks Global Sponsor Steinlager’s RWC Final ‘Steinlatte’ Coffee Cup
3’s Irish Rugby #AllitTakes Tournament Films Get Fans Closer To The RWC
Irish Rugby shirt sponsor 3, despite not holding any direct Rugby World Cup rights, continued its ongoing #AllitTakes rugby activation through the tournament with a phased set of player-fronted, content-led strands that were spearheaded by long-form video. The objective was to give Ireland rugby fans have a chance to get closer to the World… Continue reading 3’s Irish Rugby #AllitTakes Tournament Films Get Fans Closer To The RWC
Pichot Fronts Nike Rugby Film Saluting Argentina’s Spirit & Success at RWC 2015
Kit partner Nike celebrates Argentina’s rugby spirit and the team’s Rugby World Cup progress with a new promotional film focusing on The Pumas success under pressure. After seven global rugby tournaments, Argentina’s national team had never finished better than third, yet the new spot, called ‘Bajo Presión /Under Pressure’ trumpets the side’s courage. … Continue reading Pichot Fronts Nike Rugby Film Saluting Argentina’s Spirit & Success at RWC 2015
RWC Partner MasterCard Uses Power Data For Fan ‘Tackle Like Lomu’ Challenge
In the week leading up to the final, Rugby World Cup sponsor MasterCard expanded on its ‘Turning the World Oval: Priceless’ campaign with a power and physicality ambassador-led activation stand called ‘Tackle Like Lomu’. This phase of the payments brand campaign was based upon research conducted with Cambridge University theoretical physicist Dr John Biggins into… Continue reading RWC Partner MasterCard Uses Power Data For Fan ‘Tackle Like Lomu’ Challenge
Land Rover’s Laddish South African Spots Return To Old School (Sexist) Rugby Spirit
Land Rover’s local South Africa spots activating its Rugby World Cup sponsorship revolve around rules and referees and feature a commentator offering a comic (sexist) play-by-play breakdown of everyday situations through a rugby lense. The first film sees a rugby ref adjudicating on an instance of foul play in the form of obstruction. … Continue reading Land Rover’s Laddish South African Spots Return To Old School (Sexist) Rugby Spirit
RWC Partner Land Rover’s Australian Personalised Pyjama Social Giveaway
In a local market strand of its global campaign, official Worldwide Partner of Rugby World Cup Land Rover has been aiding Australian fans to watch the early hours games in patriotic style with personalised tournament pyjamas. The time-zone difference for England 2015 mean kick-off times for Australian rugby supporters are either very late in… Continue reading RWC Partner Land Rover’s Australian Personalised Pyjama Social Giveaway
Dove Men+Care Extends #ScrumTogether To RWC
Skincare brand Dove Men+Care is rolling out a Rugby World Cup phase of its ongoing #ScrumTogether campaign with multiple strands spanning films, media partnerships and a social media ticket giveaway which all drive home the brand’s key message – ‘Care Makes A Man Stronger’. This multi-platform activation leverages the brand’s official rugby partnerships. … Continue reading Dove Men+Care Extends #ScrumTogether To RWC
Guinness Leverages Rugby Rights Around RWC Via Long-Form Film Player Stories
Guinness continues to activate its multiple rugby rights with long-form film story-telling in the form of two new stories – Gareth Thomas’ ‘Never Alone’ and Ashwin Willemse’ ‘The Right Path’ – focusing on individual players and revolving around the values and the culture of the sport. As the spotlight shines on England (and Wales)… Continue reading Guinness Leverages Rugby Rights Around RWC Via Long-Form Film Player Stories
Lucozade Sport’s Cheeky #HandsOff ‘Home Nations Only’ RWC Campaign
With two weeks to go before the Rugby World Cup, Lucozade Sport kicks off its tournament-led activation with an integrated, comic campaign welcoming players and fans from around the world, but warning them that Lucozade is ‘Strictly for the Home Nation’s Only’. Whilst not a RWC sponsor, the GSK brand is an official partner… Continue reading Lucozade Sport’s Cheeky #HandsOff ‘Home Nations Only’ RWC Campaign
‘Samsung School Of Rugby’ Spoofs Fronted By Johnson, Dallaglio & Jack Whitehall
Early September sees Samsung launch its multi-platform Rugby World Cup campaign, The Samsung School of Rugby, led by a new TVC series fronted by a set of Samsung player ambassadors and comedian Jack Whitehall. Samsung Electronics UK, and Official Partner of the Rugby Football Union (RFU), has structured the integrated campaign (which spans TV,… Continue reading ‘Samsung School Of Rugby’ Spoofs Fronted By Johnson, Dallaglio & Jack Whitehall
ANZ Reworks Grassroots ‘Dream Big’ Official Cricket Campaign For RWC Ambush
ANZ is repurposing the ‘Dream Big’ grassroots grants scheme support from the ICC Cricket World Cup for rugby to leverage interest in RWC 2015. With the Rugby World Cup approaching, ANZ has relaunched the grassroots initiative, based around community club facilities upgrades, for rugby to make the most of the public’s appetite for the… Continue reading ANZ Reworks Grassroots ‘Dream Big’ Official Cricket Campaign For RWC Ambush
