The second week of March saw global rugby sportswear brand Canterbury release the first video in a six-part ‘Changing The Game’ film series which shares the stories of a set of trailblazing women in rugby union and leverages spiking interest ahead of the TikTok Six Nations tournament. The films all tell the stories of… Continue reading Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
Tag: Irish Rugby
Dove Men+Care 6 Nations #ScrumTogether’s Social, Film, Comps & Content
Dove Men+Care has launched its 2016 #ScrumTogether 6 Nations campaign with a dramatic spearhead film that takes its rugby player ambassadors – one from each of the four home nations that the brand sponsors – to the snowy Brecon Beacons and the rugged North Berwick coast The creative sees England winger Anthony Watson, Ireland… Continue reading Dove Men+Care 6 Nations #ScrumTogether’s Social, Film, Comps & Content
3’s Irish Rugby #AllitTakes Tournament Films Get Fans Closer To The RWC
Irish Rugby shirt sponsor 3, despite not holding any direct Rugby World Cup rights, continued its ongoing #AllitTakes rugby activation through the tournament with a phased set of player-fronted, content-led strands that were spearheaded by long-form video. The objective was to give Ireland rugby fans have a chance to get closer to the World… Continue reading 3’s Irish Rugby #AllitTakes Tournament Films Get Fans Closer To The RWC
Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015
Leveraging interest during a Rugby World Cup year, Aer Lingus first announced its partnership with the Irish Rugby Football Union on 30 April and trumpeted the new deal by painting a couple of short haul Airbus 320s in an IRFU livery. Then as the tournament approached in August saw the Irish flag carrier upped… Continue reading Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015
