Tag: RBS 6 Nations

RBS 6 Nations ’17 > Leverage Review, Key Trends & Activative’s Tournament Top 10 Campaigns

The final whistle may have blown on a thrilling 2017 RBS 6 Nations, but from both a rights holder and sponsor perspective the first months of the off-season are going to see a scrum of activity: after all, the tournament needs a new title partner, France is searching for its first ever shirt sponsor, while… Continue reading RBS 6 Nations ’17 > Leverage Review, Key Trends & Activative’s Tournament Top 10 Campaigns

England Rugby Mark Record Win Run Via Digital/Social Video Salute 

To mark their world record equalling string on 18 consecutive rugby union wins, England Rugby releases a short film looking back at the run which dated back to October 2015.   Following defeat to Ireland in the last game of the RBS 6 Nations, a tournament England won for the second consecutive year, the ‘England’s… Continue reading England Rugby Mark Record Win Run Via Digital/Social Video Salute 

Heineken Rugby Club Ad Aligns England & Ireland Fans For Singing Stunt

Leveraging interest in the RBS 6 Nations and solidifying its rugby union credentials and promoting its new rugby website, Heineken rolls out a film with an unlikely narrative that sees Irish and English rugby fans forced to sing together in a stunt spot.   The campaign, which aims to bring alive the idea that that… Continue reading Heineken Rugby Club Ad Aligns England & Ireland Fans For Singing Stunt

Dove Men+Care 6 Nations #ScrumTogether’s Social, Film, Comps & Content

Dove Men+Care has launched its 2016 #ScrumTogether 6 Nations campaign with a dramatic spearhead film that takes its rugby player ambassadors – one from each of the four home nations that the brand sponsors – to the snowy Brecon Beacons and the rugged North Berwick coast   The creative sees England winger Anthony Watson, Ireland… Continue reading Dove Men+Care 6 Nations #ScrumTogether’s Social, Film, Comps & Content

3 Gives €1m IRFU 6 Nations Rights To Focus Ireland’s ‘Tackle Homelessness’

In a serious and brave CSR move, Ireland Rugby’s principal partner and shirt sponsor is leveraging its rights around the 2016 RBS 6 Nations tournament by giving homeless charity Focus Ireland a €1million marketing campaign called ‘Let’s All Tackle Homelessness’.   The mobile telecoms business aims to ‘harness the goodwill, enthusiasm and passion of rugby… Continue reading 3 Gives €1m IRFU 6 Nations Rights To Focus Ireland’s ‘Tackle Homelessness’

Accenture App & Media Tie-In Activates 6 Nations Via ‘Creative Data’

At the centre of Accenture’s position as the official technology partner RBS 6 Nations Rugby Championships is developing the tournament app – which reflects the sponsor’s mission to bring technology and digital expertise to the property.   The multinational management and technology consultancy is in the fourth year of a partnership, which runs from 2014… Continue reading Accenture App & Media Tie-In Activates 6 Nations Via ‘Creative Data’

Marriott’s Skype-Led UGC #ReuniteMeWith RFU Comp

As the 6 Nations kicks-off Marriott is activating its RFU sponsorship via an innovative campaign with Skype – #ReuniteMeWith – that offers expat England rugby fans a chance to experience a live game at Twickenham   Marriott, a ‘major supporter’ of England rugby, and agency MEC Access are working with Microsoft Advertising on a first-of-its… Continue reading Marriott’s Skype-Led UGC #ReuniteMeWith RFU Comp

O2’s ‘Wear The Rose’ Virtual Reality 3D RFU Experience

England Rugby Union team sponsor O2 has linked with virtual reality headset Oculus Rift to create an immersive gaming experience for rugby fans called ‘Wear The Rose’.   The objective is to create a fan experience that puts them right in the middle of the England team action  – an entirely new level of fully… Continue reading O2’s ‘Wear The Rose’ Virtual Reality 3D RFU Experience

Accenture’s 6 Nations App Is Tech & Analytics Showcase

Accenture has rolled out its latest version of the official 6 Nations mobile app with a focus on providing improved audience participation and interaction.   Accenture’s 6 Nations activation continues to focus on delivering tech-driven enhancements that place digital fan engagement at the core of the tournament and the latest mobile app, which now includes… Continue reading Accenture’s 6 Nations App Is Tech & Analytics Showcase