3’s Irish Rugby #AllitTakes Tournament Films Get Fans Closer To The RWC

Irish Rugby shirt sponsor 3, despite not holding any direct Rugby World Cup rights, continued its ongoing #AllitTakes rugby activation through the tournament with a phased set of player-fronted, content-led strands that were spearheaded by long-form video.   The objective was to give Ireland rugby fans have a chance to get closer to the World… Continue reading 3’s Irish Rugby #AllitTakes Tournament Films Get Fans Closer To The RWC

Three’s Integrated Ireland Rugby #AllItTakes Work Is Built On Desire & Dedication

In the days leading up to Ireland’s crucial Six Nations match against England, team sponsor Three rolled out a new campaign, ‘All It Takes Is Everything’, that aims to give fans a visually compelling insight into the dedication, sacrifice and commitment needed to play international rugby for Ireland.   Three, the shirt sponsor of the… Continue reading Three’s Integrated Ireland Rugby #AllItTakes Work Is Built On Desire & Dedication