With fewer than 500 days to go to the Paris 2024 Olympic and Paralympic Games, Allianz France launched a campaign supporting the global group’s International Olympic and Paralympic Committees partnership and Allianz France’s ‘Team Allianz’ ambassador group of eight athletes. The activation, created in tandem with Ogilvy Paris and called ‘Everyone Needs Somebody to… Continue reading Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’
Tag: Cut Downs
Adidas Teams Up With Rick & Morty For X Speedportal Football Boot Intergalactic Global aunch Campaign
To promote its latest X SPEEDPORTAL, adidas teamed up with US animated cartoon stars Rick and Morty to promote the football boot launch through a global campaign. The German sportswear giant’s campaign rolled out from 19 July and in addition to a strong line-up of player ambassadors including Liverpool’s Liverpool player Mohammed Salah, Real… Continue reading Adidas Teams Up With Rick & Morty For X Speedportal Football Boot Intergalactic Global aunch Campaign
Adidas Continues To Consolidate Creative Brand Position Via ‘Create Positivity’ Campaign
A slew of sports stars from the Adidas endorser stable feature in the sportswear giant’s latest creativity-themed campaign urging consumers to call their own shots. This athlete ambassador led, all-singing and all-dancing ad, set to Kid Cudi’s ‘Surfin’ track (featuring Pharrell Williams|) is a typically positive and energetic summer spot and continues the brand’s… Continue reading Adidas Continues To Consolidate Creative Brand Position Via ‘Create Positivity’ Campaign
Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation
Leveraging RBS 6 Nations fever around of Ireland’s 25 February game against France, shirt sponsor Vodafone produced an advertiser-funded programme (AFP) called ‘Four Days In November’: a documentary about Ireland Rugby’s historic first ever win against New Zealand. To mark the IRFU’s showpiece home game at in the Aviva, RTÉ screened the 52-minute fly-on-the-wall… Continue reading Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation
Federer (& SLR) Fronts Spoof US Open Mercedes-Benz ‘Timeless Legends’ Mockumentary
Mercedes-Benz aims to accelerate interest in the US Open and activate its partnership rights through tennis mockumentary – Timeless Legends – starring its top tier tennis athlete ambassador Roger Federer. The tongue-in-cheek ‘Timeless Legends’ aligns the Swiss multiple Grand Slam champion with the premium auto brand’s SL Roadster by following the course of their histories through… Continue reading Federer (& SLR) Fronts Spoof US Open Mercedes-Benz ‘Timeless Legends’ Mockumentary
C4’s Stunning Paralympic ‘Superhumans’ Sequel Spans Sport, Music & Members Of The Public
Channel 4 launches its Rio 2016 Paralympic Games trailer ‘We’re The Superhumans’ – a blockbuster sequel to its London 2012 campaign that blends music with sport and stars 120 people with disabilities including athletes, musicians and members of the public. The spot forms the core of Channel 4’s ‘Year of Disability’ and aims to… Continue reading C4’s Stunning Paralympic ‘Superhumans’ Sequel Spans Sport, Music & Members Of The Public
Dove Men+Care 6 Nations #ScrumTogether’s Social, Film, Comps & Content
Dove Men+Care has launched its 2016 #ScrumTogether 6 Nations campaign with a dramatic spearhead film that takes its rugby player ambassadors – one from each of the four home nations that the brand sponsors – to the snowy Brecon Beacons and the rugged North Berwick coast The creative sees England winger Anthony Watson, Ireland… Continue reading Dove Men+Care 6 Nations #ScrumTogether’s Social, Film, Comps & Content
Slovenia Paralympic Committee Launches Rio 2016 ‘No Boundaries’ Campaign
Mid August sees The National Paralympic Committee of Slovenia launch a major campaign ahead of Rio 2016 Paralympic Games based around the idea that ‘the body knows no boundaries’. Powerful and stylised athlete-action creative blends with the theme of obstacles only being in athletes’ heads. The campaign is fronted by several of Slovenia’s… Continue reading Slovenia Paralympic Committee Launches Rio 2016 ‘No Boundaries’ Campaign
Beats’ Longform Ad LeBron James ‘Re-Established 2014’
Beats by Dr Dre is one of several brands leveraging its LeBron James ambassador deal through a ‘local roots’ and ‘hometown pride’ campaign – ‘Re-Established 2014’ – celebrating his return to the Cleveland Cavaliers. Coinciding with the start of new NBA season, the campaign revolves around a master film (cut into individual vignettes) exploring… Continue reading Beats’ Longform Ad LeBron James ‘Re-Established 2014’
Beats Epic ‘Game Before The Game’ Ambushes World Cup
A powerful World Cup ambush campaign for Beats by Dr Dre based on pre-game player/fan rituals and fronted by Brazilian superstar Neymar is spearheaded by an epic five minute film called ‘The Game Before the Game’. Developed with agency R/GA New York (plus Brewster Parsons and Sword Fight), the campaign revolves around pregame preparation… Continue reading Beats Epic ‘Game Before The Game’ Ambushes World Cup
