Running through Spring and Summer 2020, The Real Heroes Project was an alliance of 14 different North American sports brands, major sports leagues and partners, plus sports marketers and advertising professionals which harnessed the scale, power and positivity of sports to bring awareness and generate support for individual healthcare workers on the frontlines in the… Continue reading The Real Heroes Project – AdWeek & Sports United (ATP, MLB, MLS, NASCAR, NBA, NFL, NHL, NWSL, USGA, WNBA, WTA, WWE, Activision & EA)
Tag: 72andSunny Los Angeles
Ahead Of New Season NFL Promotes Thursday Night Football Via ‘We’re All Rivals Here’
A new ‘We’re All Rivals’ campaign inspired by the new season’s Thursday Night Football match-ups (which are dominated by historic division rivalries), sees the NFL team up with real football fans across the USA to show the passion they have for their teams. The initiative, developed in harness with creative agency 72AndSunny Los Angeles… Continue reading Ahead Of New Season NFL Promotes Thursday Night Football Via ‘We’re All Rivals Here’
NFL Launches Stirring ‘We Ready’ Anthem Spot Ahead Of Its 100th Season
In the build-up to the NFL’s centennial season, the league has launched its kick-off buzz builder commercial featuring football players and fans alike looking fierce. The hero spot, launched on 15 August ahead of the 5 September season start, aims to get fans excited about and geared up for kick-off. The stirring film… Continue reading NFL Launches Stirring ‘We Ready’ Anthem Spot Ahead Of Its 100th Season
Adidas Continues To Consolidate Creative Brand Position Via ‘Create Positivity’ Campaign
A slew of sports stars from the Adidas endorser stable feature in the sportswear giant’s latest creativity-themed campaign urging consumers to call their own shots. This athlete ambassador led, all-singing and all-dancing ad, set to Kid Cudi’s ‘Surfin’ track (featuring Pharrell Williams|) is a typically positive and energetic summer spot and continues the brand’s… Continue reading Adidas Continues To Consolidate Creative Brand Position Via ‘Create Positivity’ Campaign
