Tag: Share

Gatorade ‘Highlights App’ Provides A Platform For High School Athletes To Show Their Skills

  Summer 2019 saw Gatorade launch a new app to ignite amateur athlete imaginations by enabling young athletes to showcase their sports skills.   Gatorade gave teen athletes the tools to out-highlight and out-hype each other: to make sure everybody notices.   This US grassroots sports initiative, which was developed in partnership between Gatorade’s Digital… Continue reading Gatorade ‘Highlights App’ Provides A Platform For High School Athletes To Show Their Skills

Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation

Leveraging RBS 6 Nations fever around of Ireland’s 25 February game against  France, shirt sponsor Vodafone produced an advertiser-funded programme (AFP) called ‘Four Days In November’: a documentary about Ireland Rugby’s historic first ever win against New Zealand.   To mark the IRFU’s showpiece home game at in the Aviva, RTÉ screened the 52-minute fly-on-the-wall… Continue reading Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation

Nike’s Kobe Bryant #MambaDay Is A Brand & Fan Love / Hate Farewell

To leverage the retirement of one of its superstar brand ambassadors, Nike Basketball rolled out a multi-platform, multi-market campaign revolving around the theme of love/hate to mark Kobe Bryant’s final game called #MambaDay.   This #MabaDay (13 April) marketing tribute aims to illustrate how hate has manifested into respect and admiration for Bryant.   Aiming… Continue reading Nike’s Kobe Bryant #MambaDay Is A Brand & Fan Love / Hate Farewell

BOA’s Postseason ‘MLB #MemoryBank Spans TVCs, Vault, Snapchat & Smith

Baseball is a game about tradition, part of America’s culture and full of personal memories – that is the insight behind Major League Baseball (MLB) sponsor Bank Of America’s #MLBMemoryBank.   This campaign asks baseball lovers to share their favourite memories and celebrate America’s favourite pastime.   It asks ‘Do you remember your first no… Continue reading BOA’s Postseason ‘MLB #MemoryBank Spans TVCs, Vault, Snapchat & Smith

Castrol’s WC #Footkhana Is The Most Shared Viral Ever

What happens when samba-skilled soccer superstar Neymar challenges tyre-shredding driving ace Ken Block?   Castrol Footkhana – that’s what!   Late April saw Castrol move up a gear, literally, in its Brazil 2014 activation   Castrol, an Official Sponsor of the 2014 FIFA World Cup, brought together the football striker and the Gymkhana rally racing… Continue reading Castrol’s WC #Footkhana Is The Most Shared Viral Ever