NBA drinks sponsor Mountain Dew launched a new audio activation to leverage the 2021 season playoffs in the form of a basketball-themed ‘The Dew Zone With Druski’ podcast. Hosted by comedian and influencer Druski (a young comedian with 2.4m followers on Instagram and 1.1m followers on TikTok), the podcast series will features hoops stars,… Continue reading Mtn Dew Leverages NBA Playoffs Via ‘The Dew Zone With Druski’ Podcast
Tag: Android
IPC Launches Promo Campaign For ‘The Pegasus Dream Tour’: Its First Ever Paralympic Video Game
On 17 May, the International Paralympic Committee (IPC) launched a marketing campaign promoting its first ever official game – the Pegasus Dream Tour – as it opened for pre-registration on iOS and Android ahead of its global launch on 24 June. Pegasus Dream Tour is an immersive, avatar role-playing game (MARPG) which puts players… Continue reading IPC Launches Promo Campaign For ‘The Pegasus Dream Tour’: Its First Ever Paralympic Video Game
Gatorade ‘Highlights App’ Provides A Platform For High School Athletes To Show Their Skills
Summer 2019 saw Gatorade launch a new app to ignite amateur athlete imaginations by enabling young athletes to showcase their sports skills. Gatorade gave teen athletes the tools to out-highlight and out-hype each other: to make sure everybody notices. This US grassroots sports initiative, which was developed in partnership between Gatorade’s Digital… Continue reading Gatorade ‘Highlights App’ Provides A Platform For High School Athletes To Show Their Skills
Nike China’s Inventive, Immersive, First-Person ‘Road To HBL’ Basketball Initiative
Early May saw Nike launch an inventive, first-person basketball adventure, called ‘The Road to HBL’, that aims to give fans a unique, immersive glimpse into what it is like to compete in the Nike China high-school basketball league. The campaign is one strand of a multi-phased promotional programme for Nike’s High School Basketball League… Continue reading Nike China’s Inventive, Immersive, First-Person ‘Road To HBL’ Basketball Initiative
Apps, Live Stream & PR Push Velux 5 Oceans Yacht Race
A combination of new technology platforms and traditional media-led PR succeeded in bringing title sponsor Velux’s brand to the fore during the 5 Oceans Solo Round The World Yacht Race. Since the Velux 5 Oceans race began back in 1982, the event has attracted considerable interest within the specific sailing media. But both title… Continue reading Apps, Live Stream & PR Push Velux 5 Oceans Yacht Race
