Carlsberg celebrated 30 years of its Liverpool FC sponsorship – the longest brand alliance in the Premier League dating back to 1992 – through an integrated, multi-channel international campaign spearheaded by a hero spot revolving around a three-decade visual pub crawl through team highlights and the launch of a set of six limited edition beer… Continue reading Carlsberg Celebrates 30 Years Liverpool FC Partnership With ‘Forever Fans’ Film & Kit-Inspired Packaging
Tag: Sailing
IOC & 50-Strong Team Of Olympic Athletes Send Video Appeal To World Leaders At Cop26
On 2 November, with a few days left of COP26 (the United National Climate Change conference), a team of more than 50 of the world’s best Olympic and Paralympic athletes joined forces to appeal to global governments and power brokers to create a healthy and safe planet in a film called ‘Dear World Leaders’. … Continue reading IOC & 50-Strong Team Of Olympic Athletes Send Video Appeal To World Leaders At Cop26
Toyota ‘Crazy Proud’ Climax To Victorious Team New Zealand America’s Cup Activation
The final phase of Toyota’s ‘In Crazy We Believe’ activation of its sponsorship of the victorious Team Emirates New Zealand America’s Cup team began at the start of March with a hero spot supported by a set of team member Q&A style interviews and culminated in celebratory social posts. The regatta’s final phase… Continue reading Toyota ‘Crazy Proud’ Climax To Victorious Team New Zealand America’s Cup Activation
McDonald’s NZ Leverages Team Emirates New Zealand America’s Cup Tie Up & Kiwi Competitive Spirit
The first week of December saw McDonald’s New Zealand, the official family sponsor of Emirates Team New Zealand, launch a new summer campaign supporting the America’s Cup defender ahead of the early 2020 regatta. The campaign, conceived and created by agency DDB Aotearoa, dovetails with the brand’s umbrella marketing approach based around the fast… Continue reading McDonald’s NZ Leverages Team Emirates New Zealand America’s Cup Tie Up & Kiwi Competitive Spirit
Team Emirates New Zealand Sponsor Spark Opens ‘Spark 5G Race Zone’ Immersive Experience
New Zealand telco Spark brings its partnership with Team Emirates New Zealand by opening a ‘5G Race Zone’: an immersive, multi-sensory experience that aims to get New Zealanders closer than ever before to the country’s home team and to the America’s Cup. Objective: It was back in X that Spark signed on… Continue reading Team Emirates New Zealand Sponsor Spark Opens ‘Spark 5G Race Zone’ Immersive Experience
Toyota’s 8-Piece ‘In Crazy We Believes’ Activates 28-Year Emirates Team New Zealand Tie-Up
Toyota celebrated its 28 years of unwavering belief in and enduring support for Emirates Team New Zealand with an eight-piece, multi-channel sailing activation called ‘In Crazy We Believe’. The campaign, developed in harness with creative agency Saatchi & Saatchi and Assembly, will roll out through the year across TV, digital video, social media and… Continue reading Toyota’s 8-Piece ‘In Crazy We Believes’ Activates 28-Year Emirates Team New Zealand Tie-Up
Apps, Live Stream & PR Push Velux 5 Oceans Yacht Race
A combination of new technology platforms and traditional media-led PR succeeded in bringing title sponsor Velux’s brand to the fore during the 5 Oceans Solo Round The World Yacht Race. Since the Velux 5 Oceans race began back in 1982, the event has attracted considerable interest within the specific sailing media. But both title… Continue reading Apps, Live Stream & PR Push Velux 5 Oceans Yacht Race
Puma’s Pop Up City Backs Il Mostro Volvo Race
Part pop up store, part wondering brand destination – Puma City is backing the sports brand’s sponsorship of iL Mostrosailing’s Volvo Ocean Race bid and is coming to a quayside near you. The building, which is on tour of the harbours used as bases in the 2008/9 Volvo Ocean Race, is an 11,000… Continue reading Puma’s Pop Up City Backs Il Mostro Volvo Race
