The 2022/23 football season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC (LFC) – the longest partnership in Premier League history – so to celebrate and commemorate the tie-up, the beer brand’s ‘Forever Fans’ platform rolled out a video series of fan stories titled ‘Most Loyal Fans’. The six-part film series reverse… Continue reading Carlsberg Celebrates 30-Year Liverpool FC Tie-Up With ‘Most Loyal Fans’ Video Story Series
Tag: John Barnes
Carlsberg Celebrates 30 Years Liverpool FC Partnership With ‘Forever Fans’ Film & Kit-Inspired Packaging
Carlsberg celebrated 30 years of its Liverpool FC sponsorship – the longest brand alliance in the Premier League dating back to 1992 – through an integrated, multi-channel international campaign spearheaded by a hero spot revolving around a three-decade visual pub crawl through team highlights and the launch of a set of six limited edition beer… Continue reading Carlsberg Celebrates 30 Years Liverpool FC Partnership With ‘Forever Fans’ Film & Kit-Inspired Packaging
Sonos Leverages Liverpool FC Sponsorship Via ‘Feel More on Match Day’ Sounds Campaign
Sonos, the audio partner of Premier League giants Liverpool FC, launched a campaign called ‘Feel More on Match Day’ to highlight the importance of sound in generating matchday atmosphere. Launched on 5 April, the activation focuses on traditional matchday sounds in and around the club’s Anfield stadium: a ground famous around the world for… Continue reading Sonos Leverages Liverpool FC Sponsorship Via ‘Feel More on Match Day’ Sounds Campaign
Three UK Rebrands Store Signage With 3 Lion Emojis & Hosts #ThreeWallBall In England/Russia 2018 Ambush
Mobile carrier Three leveraged the FIFA World Cup with an in-store and digital ambush fronted by a squad of former England stars and centered on the signage rebranding of some of its flagship shops with three lion emojis. The cuddly, animated social media style triple lion emblems, refrencing the England team’s ‘three lions’ nickname and… Continue reading Three UK Rebrands Store Signage With 3 Lion Emojis & Hosts #ThreeWallBall In England/Russia 2018 Ambush
Just Eat And John Barnes ‘Put It On A Plate’ Promotes World Cup Takeaways
On 7 June Just Eat launched a summer of soccer social campaign called ‘Put It On A Plate’ that aims to encourage UK footie fans to order takeaways during the World Cup. To celebrate Russia 2018 and to spoof the quaint British fad for dodgy memorabilia (think royal weddings etc), the online food order… Continue reading Just Eat And John Barnes ‘Put It On A Plate’ Promotes World Cup Takeaways
Subway’s ‘Late For Training’ Surprise Stunt Leverages Liverpool FC Sponsorship
Fast food sandwich giant Subway’s ‘Late For Training’ stunt astonishes unsuspecting Liverpool FC fans with a surprise Daniel Sturridge training experience. The Anfield club’s official food partner’s new campaign, developed in harness with sponsorship agency Prism, ensured four competition-winning fans had a day to remember. The sandwich giant whisked the supporters away from… Continue reading Subway’s ‘Late For Training’ Surprise Stunt Leverages Liverpool FC Sponsorship
