Apple extended its long-running, global ‘Shot on iPhone’ campaign in India with a campaign led by a spot set to the famous Bob Marley track with creative capturing the whole country loving cricket. The initiative was conceptualised by TBWA|Media Art Labs and the film sets out to showcase the country’s collective passion for cricket.… Continue reading Apple India’s ‘Our Game’ Leverages Cricket World Cup With Bob Marley’s ‘I Don’t Like Cricket’
Tag: iPhone
NBA Reinforces ‘Basketball Anywhere’ Ethos & Cultural Relevance With AR Game Launch
To leverage with the start of its new 2017/18 season, the NBA has become the first US sports league to launch its own augmented reality iPhone game. This small scale AR Apple app game enables iPhone users play a ‘’virtual pop-a-shot’ outdoors: iPhone owners can even customise the AR court to match their favourite… Continue reading NBA Reinforces ‘Basketball Anywhere’ Ethos & Cultural Relevance With AR Game Launch
Apps, Live Stream & PR Push Velux 5 Oceans Yacht Race
A combination of new technology platforms and traditional media-led PR succeeded in bringing title sponsor Velux’s brand to the fore during the 5 Oceans Solo Round The World Yacht Race. Since the Velux 5 Oceans race began back in 1982, the event has attracted considerable interest within the specific sailing media. But both title… Continue reading Apps, Live Stream & PR Push Velux 5 Oceans Yacht Race
Cadillac Backs Automobile Magazine’s iPhone App
General Motors premium brand Cadillac is promoting its CTS-V Coupe vehicle with a launch sponsorship of Automobile magazine’s new iPhone application. When the application is loading, a screen appears that includes a Cadillac sponsorship message. This feature enables app users to click on Caddy ad units to launch a branded microsite with special… Continue reading Cadillac Backs Automobile Magazine’s iPhone App
Deutsche Bank’s Frieze 201 iPhone/iPad App
Frieze 2010 saw long term headline sponsor Deutsche Bank roll out a number of exhibition related initiatives including its ‘Education Space’ and ‘Artist of the Year Award’, but most interesting of all was its free iPhone and iPad app. Developed by weareeverywhere, key features included an interactive map of the fair with a wayfinder… Continue reading Deutsche Bank’s Frieze 201 iPhone/iPad App
