Gone are the generic urban nightscapes, the sweeping mountain road rural backdrops, the uber-stylised dynamic product shots and all the other auto ad clichés and in comes a series of films about inventive young achievers as Cadillac rolls out a set of Academy Awards ads that it hopes will ensure its brand stands out in… Continue reading Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads
Tag: Cadillac
Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Cadillac continued its recent brand refresh with a major Oscars partnership that was led by three major new commercials debuting during the ABC awards ceremony telecast. The lead spot was released online in the days leading up to the Academy Awards while the other two were revealed for the first time in-show. At… Continue reading Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Cadillac Backs Automobile Magazine’s iPhone App
General Motors premium brand Cadillac is promoting its CTS-V Coupe vehicle with a launch sponsorship of Automobile magazine’s new iPhone application. When the application is loading, a screen appears that includes a Cadillac sponsorship message. This feature enables app users to click on Caddy ad units to launch a branded microsite with special… Continue reading Cadillac Backs Automobile Magazine’s iPhone App
