Tag Archives: The Oscars 2016

Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads

Getty Images Turns Stock Oscars Pics Into 15-Sec #BestPicture Ads

For its Academy Awards activation, photo agency Getty Images used its official stock pictures from each of the ‘Best Picture’ nominees to create 15-second film social shorts.   For >>
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Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads

Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads

Gone are the generic urban nightscapes, the sweeping mountain road rural backdrops, the uber-stylised dynamic product shots and all the other auto ad clichés and in comes a series >>
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McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad

McDonald’s ‘Good Morning Oscars’ Acceptance Speech Awards Telecast Ad

McDonald’s ran a 30-second ‘Good Morning Oscars’ spot during the 2016 Academy Awards celebrating its All Day Breakfast and featuring a narrative built around its own ‘acceptance speech’ to >>
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Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events

Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events

The theme of Kohl’s Oscars campaign is ‘gratitude’ and the TV ad approach pays homage to classic Oscars winners’ acceptance speeches: with speech narrative played over family moments that ‘celebrate >>
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