Yoga-focused apparel company Lululemon aims to reintroduce its brand to the world with its first global ad campaign called ‘This’. The objective behind the initiative – which is running across North America, Europe, Asia, and Australia – is to broaden the idea of what yoga is all about and to expand the understanding of what… Continue reading Lululemon’s First Global Campaign ‘This’Aims To Transcend Yoga Via A Mini Documentary Series
Tag: Mini Documentaries
Ahead Of The Cheltenham Festival, The Jockey Club Rolls Out ‘Love The Jumps’ Short Film Series
Ahead of jump racing’s crown jewel, the Cheltenham Festival, the Jockey Club is rolling out a campaign called ‘Love The Jumps’ that is built around a set of mini documentaries that go behind the scenes at top training yards. The initiative, which has been developed in association with production company Friday, runs primarily across… Continue reading Ahead Of The Cheltenham Festival, The Jockey Club Rolls Out ‘Love The Jumps’ Short Film Series
Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Cadillac continued its recent brand refresh with a major Oscars partnership that was led by three major new commercials debuting during the ABC awards ceremony telecast. The lead spot was released online in the days leading up to the Academy Awards while the other two were revealed for the first time in-show. At… Continue reading Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
