Ahead of jump racing’s crown jewel, the Cheltenham Festival, the Jockey Club is rolling out a campaign called ‘Love The Jumps’ that is built around a set of mini documentaries that go behind the scenes at top training yards. The initiative, which has been developed in association with production company Friday, runs primarily across… Continue reading Ahead Of The Cheltenham Festival, The Jockey Club Rolls Out ‘Love The Jumps’ Short Film Series
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Wilkinson Leads SocGen’s Integrated ‘Because We Love Rugby’ RWC Countdown
Through the summer Societe General’s RWC campaign kicked up a gear with several new activation strands – from brand ambassador appearances and a multi-media digital hub, to an experiential city tour and a train wrap – as the countdown to the start of the tournament began in earnest. Indeed, in May this increased activation… Continue reading Wilkinson Leads SocGen’s Integrated ‘Because We Love Rugby’ RWC Countdown
