Magners Irish Cider celebrated its first year as Presenting Partner of The Cheltenham Festival and exclusive title sponsor of The Magners Cheltenham Gold Cup, with a multi-platform campaign called ‘Road To Gold’. The activation began in February – ahead of the Festival which runs from 12 to 15 March – by driving race/Magners fan… Continue reading Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Tag: Richard Johnson
Ahead Of The Cheltenham Festival, The Jockey Club Rolls Out ‘Love The Jumps’ Short Film Series
Ahead of jump racing’s crown jewel, the Cheltenham Festival, the Jockey Club is rolling out a campaign called ‘Love The Jumps’ that is built around a set of mini documentaries that go behind the scenes at top training yards. The initiative, which has been developed in association with production company Friday, runs primarily across… Continue reading Ahead Of The Cheltenham Festival, The Jockey Club Rolls Out ‘Love The Jumps’ Short Film Series
