Magners Irish Cider celebrated its first year as Presenting Partner of The Cheltenham Festival and exclusive title sponsor of The Magners Cheltenham Gold Cup, with a multi-platform campaign called ‘Road To Gold’. The activation began in February – ahead of the Festival which runs from 12 to 15 March – by driving race/Magners fan… Continue reading Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Tag: Cider
ECB Cider Stowford Press Runs ‘Message In A Bottle’ Online Ashes Game
In July, Stowford Press Cider, the official cider of the English cricket team, launched an online game – ‘Message In A Bottle’ – offering fans a chance to win Ashes tickets. Challenged to a social media ‘Name The Player’ quiz (based on a graphic/picture clue), the successful players were entered into a draw to win… Continue reading ECB Cider Stowford Press Runs ‘Message In A Bottle’ Online Ashes Game
Thatchers Cider Work At Glastonbury Spans Ticket Giveaway, Outdoor Assets & On-Site Activation
Thatchers Cider leveraged its rights as the official cider of the Glastonbury Festival both pre-event and onsite with a campaign promoting its flagship ‘Gold’ brand that spanned from ticket giveaways to at festival pouring. Its campaign began with a straightforward web and media partner competition giving away a pair of festival passes. The… Continue reading Thatchers Cider Work At Glastonbury Spans Ticket Giveaway, Outdoor Assets & On-Site Activation
Kopparberg Festival Focus On Own-Brand Event
As a core part of the launch of Kopparberg’s latest £4m, multi-channel marketing campaign led by its its Elderflower and Lime and Cloudberry variants, the drinks brand kicked-off with a brand-owned strategy that spanned events and media. It launched the initiative at its own-brand event, Kopparberg Urban Forest, in Dalston, East London where it… Continue reading Kopparberg Festival Focus On Own-Brand Event
Ashes Snapshot: Utilities, Entertainment & Grassroots
Summer 2013 has seen a slew of official and ambush cricket campaigns rolling out to leverage Ashes fever. Series title sponsor Investec has launched an array of activity promoting its ‘Voyage’ private bank account. Its central ‘Cricket Zone‘ websites is a utility-focused statistics resource for fans and aficionados, while it is also s using… Continue reading Ashes Snapshot: Utilities, Entertainment & Grassroots
Kopparberg, Spotify & Last.fm Link On Festival App
Kopparberg has collaborated with both live music streaming service Spotify and the world’s largest online music catalogue Last.fm to create the Kopparberg Festival Player App. This joint cider and music brand initiative, devised by media and buying agency Arena Media, is the first time these two music services, both of which are at the forefront of the… Continue reading Kopparberg, Spotify & Last.fm Link On Festival App
Kopparberg’s Tongue In Cheek ‘Swengland’ Euro 2012 Pub Packs
Early June saw Kopparberg launch its first football themed campaign in the UK as it attempted to leverage public interest in Euro 2012. The cider brand kicked-off its tactical push ahead of the England vs Sweden Euro 2012 match on 15 June by offering UK pubs and clubs across ‘Swengland’ packs. These contain… Continue reading Kopparberg’s Tongue In Cheek ‘Swengland’ Euro 2012 Pub Packs
