Tag Archives: England Cricket

Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’ Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’

Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’

Australian beer brand VB (Victoria Bitter) leveraged Ashes excitement and cricketing controversy between Cricket Australia and Cricket England by releasing a limited edition batch of ‘England Bitter’ which it >>
Posted by j.edwards No Comments
Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign

Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign

At the start of the summer season and coinciding with the Lord’s test match between England and Ireland, Laithwaites began leveraging its new status as the Official Wine Partner >>
Posted by j.edwards No Comments
ECB Sponsor Natwest Uses CGI To Pit ‘Freddie V Freddie’ Prior To World Cup Final & Ashes ‘Pick-up & Play’ Simulator Experience ECB Sponsor Natwest Uses CGI To Pit ‘Freddie V Freddie’ Prior To World Cup Final & Ashes ‘Pick-up & Play’ Simulator Experience

ECB Sponsor Natwest Uses CGI To Pit ‘Freddie V Freddie’ Prior To World Cup Final & Ashes ‘Pick-up & Play’ Simulator Experience

Launched to leverage the tail end of the ICC Cricket World Cup and ahead of the summer’s Ashes series, the England Cricket Board (ECB) primary team sponsor Natwest launched >>
Posted by j.edwards No Comments
Brut Unveils test Ground Partnership & New Brand Ambassador J. Anderson Brut Unveils test Ground Partnership & New Brand Ambassador J. Anderson

Brut Unveils test Ground Partnership & New Brand Ambassador J. Anderson

48 hours before the start of England’s first test match of the summer saw England’s all-time leading Test wicket-taker Jimmy Anderson was revealed as the new face and athlete >>
Posted by j.edwards No Comments
ECB Cider Stowford Press Runs ‘Message In A Bottle’ Online Ashes Game ECB Cider Stowford Press Runs ‘Message In A Bottle’ Online Ashes Game

ECB Cider Stowford Press Runs ‘Message In A Bottle’ Online Ashes Game

In July, Stowford Press Cider, the official cider of the English cricket team, launched an online game – ‘Message In A Bottle’ – offering fans a chance to win Ashes >>
Posted by j.edwards No Comments
Marston’s Fan-Created, Anderson-Led ‘Ultimate England Ashes Team Talk’ Marston’s Fan-Created, Anderson-Led ‘Ultimate England Ashes Team Talk’

Marston’s Fan-Created, Anderson-Led ‘Ultimate England Ashes Team Talk’

Prior to this summer’s Ashes Marston’s Pedigree, England Cricket’s official beer, aimed to leverage its rights, capitalise on cricket fever and generate excitement through the ultimate England ‘Fan Team >>
Posted by j.edwards No Comments
Yorkshire Tea’s Ashes Work Blends Virtual Reality, ‘Proper’ Values & Quirky Tone Yorkshire Tea’s Ashes Work Blends Virtual Reality, ‘Proper’ Values & Quirky Tone

Yorkshire Tea’s Ashes Work Blends Virtual Reality, ‘Proper’ Values & Quirky Tone

Early July saw England sponsor Yorkshire Tea give fans an innovative virtual reality cricket experience fronted by the country’s record wicket taker Jimmy Anderson.   Supporters were offered an >>
Posted by j.edwards No Comments
Integrated Waitrose ECB Work Blends Ashes Elite & The Grassroots Game Integrated Waitrose ECB Work Blends Ashes Elite & The Grassroots Game

Integrated Waitrose ECB Work Blends Ashes Elite & The Grassroots Game

In addition to its standard rights package as primary sponsor of the England team – which includes rights to advertise at international cricket grounds, team image rights, ticketing, hospitality >>
Posted by j.edwards No Comments