Glastonbury prides itself on its non-commercial philosophy – after all, it has been part of the festival’s counter-cultural USP since 1970 – but the reality on-site and on social is becoming increasingly different. While this year the most visible brands remain the established festival charity triumvirate – Greenpeace, Oxfam and WaterAid (see case study)… Continue reading Official Cause Campaigns & Commercial Ambushes: Activating Around Glastonbury
Tag: Glastonbury 2015
‘Be A Headliner’ Sees Hunter Ambush Glastonbury (& NHSBT Campaign)
While Glastonbury’s officially designated ‘Campaign Of The Year was its partnership with the NHS Blood And Transplant (NHSBT) on a blood donor recruitment drive called ‘Be This Year’s Headline Act’, the festival and the campaign were somewhat ambushed by trendy boot brand Hunter and its ‘Be A Headliner’ campaign. While the NHSBT initiative was… Continue reading ‘Be A Headliner’ Sees Hunter Ambush Glastonbury (& NHSBT Campaign)
Water Aid’s Glasto ‘View Loo’ Fronts Tap & Toilet ‘Make It Happen’ Campaign
Toilets are a pretty big topic at Glastonbury and 2015 saw charity WaterAid construct a ‘loo with a view’ as a fulcrum of its festival-led campaign – called #MakeItHappen – to highlight the plight of the 2.5 billion people in the world who do not have a private toilet Whilst certainly a useful and… Continue reading Water Aid’s Glasto ‘View Loo’ Fronts Tap & Toilet ‘Make It Happen’ Campaign
Thatchers Cider Work At Glastonbury Spans Ticket Giveaway, Outdoor Assets & On-Site Activation
Thatchers Cider leveraged its rights as the official cider of the Glastonbury Festival both pre-event and onsite with a campaign promoting its flagship ‘Gold’ brand that spanned from ticket giveaways to at festival pouring. Its campaign began with a straightforward web and media partner competition giving away a pair of festival passes. The… Continue reading Thatchers Cider Work At Glastonbury Spans Ticket Giveaway, Outdoor Assets & On-Site Activation
Twitter Brand Jacking Of The Famously Brand-Lite Glastonbury Festival
With its strictly limited number of commercial partnerships, ban on stage-side logos and famous on-site brand restrictions, it is inevitable that a slew of brands are going to try and unofficially leverage the event through simple brand jacking. After all, social media brand jacking is a fairly straightforward and very economical tactic to leverage… Continue reading Twitter Brand Jacking Of The Famously Brand-Lite Glastonbury Festival
