Diageo-owned stout and Six Nations title sponsor Guinness enhanced its tournament activation programme for the 2022 Six Nations with a multi-platform marketing push led by its web and app based ‘Match Pint’ initiative. The title partner and the ‘Official Beer of Rugby’s Greatest Championship’, Guinness is a long-time supporter of rugby union and uses its rights… Continue reading Guinness Activates Six Nations Rugby Title Partnership Via Digital ‘Match Pint’ Programme
Tag: Pouring Rights
Jacob’s Creek Wine’s #BreakOfPlay Celebrates New Cricket Sponsorship As ICC Official Wine Partner
Leading Australian wine brand Jacob’s Creek celebrated penning a partnership to become the Official Wine Partner for the ICC through a celebratory social and PR campaign called #BreakOfPlay which pitches the new brand/ICC tie up as the perfect new pairing. View this post on Instagram A post shared by Jacobs Creek Wine (@jacobscreekwine) … Continue reading Jacob’s Creek Wine’s #BreakOfPlay Celebrates New Cricket Sponsorship As ICC Official Wine Partner
Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
14 May saw Heineken launch a global campaign leveraging its UEFA EURO 2020 partnership called ‘Enjoy the Rivalry’ which brings to life the football fact that the game is more fun with fan rivalries and encourages supporters to watch the tournament alongside their rivals. The through-the-line initiative, which was created by Publicis WW and… Continue reading Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Magners Irish Cider celebrated its first year as Presenting Partner of The Cheltenham Festival and exclusive title sponsor of The Magners Cheltenham Gold Cup, with a multi-platform campaign called ‘Road To Gold’. The activation began in February – ahead of the Festival which runs from 12 to 15 March – by driving race/Magners fan… Continue reading Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade
Stella Artois is leveraging its status as the Official Beer of The Championships through a new 360° Wimbledon campaign inspired by the personal journeys and modest beginnings of those behind the origins of the beer and of the tennis tournament. The integrated campaign, which launched on 13 June, celebrates the legacy of the legendary… Continue reading Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade
Thatchers Cider Work At Glastonbury Spans Ticket Giveaway, Outdoor Assets & On-Site Activation
Thatchers Cider leveraged its rights as the official cider of the Glastonbury Festival both pre-event and onsite with a campaign promoting its flagship ‘Gold’ brand that spanned from ticket giveaways to at festival pouring. Its campaign began with a straightforward web and media partner competition giving away a pair of festival passes. The… Continue reading Thatchers Cider Work At Glastonbury Spans Ticket Giveaway, Outdoor Assets & On-Site Activation
Social Selfie To Experiential: Pepsi’s IPL ‘Intern’ Activation
Pepsi kicked off its IPL 7 activation, ‘That Pepsi Intern’, by hiring brand ambassador and Bollywood actor Ranbir Kapoor as the title sponsor’s ‘Intern’. Pepsi promoted this appointment via a set of short films depicting how great Kapoor’s life was as that Pepsi intern. 1 April saw Pepsi begin with a short 30-second… Continue reading Social Selfie To Experiential: Pepsi’s IPL ‘Intern’ Activation
The London 2012 Heineken Holland House Virtual Tour
Heineken has rolled out a virtual glimpse of Holland Heineken House – the official house of the Netherlands Olympic Committee (NOC) at the London 2012 games. During the Games, North London’s Alexandra Palace will host Dutch activities, bars, restaurants and appearances by top DJs and performers. Holland Heineken House will open on… Continue reading The London 2012 Heineken Holland House Virtual Tour
Carlsberg’s Facebook-Led Euro 2012 Ticket Challenge
The next stage, the ticket competition phase, of Carlsberg’s UEFA Euro 2012 sponsorship activation is a Facebook-led competition which invites consumers and fans to a set of football challenges to earn the chance to win tickets. This latest stage of the beer brand’s integrated, multi-tired activation strategy, is offering a top prize for one… Continue reading Carlsberg’s Facebook-Led Euro 2012 Ticket Challenge
