The penultimate weekend of the 2016/17 Premier League season saw Tottenham Hotspur say goodbye to their beloved White Hart Lane home with an multi-platform, multi-strand campaign to enable the club and its fans to pay homage and bid farewell to ‘The Lane’. Spurs, who will play at Wembley Stadium next season while its new… Continue reading Spurs Salute White Hart Lane Stadium Via Intergrated #TheLaneTheFinale Initiative
Tag: Special Edition
‘Be A Headliner’ Sees Hunter Ambush Glastonbury (& NHSBT Campaign)
While Glastonbury’s officially designated ‘Campaign Of The Year was its partnership with the NHS Blood And Transplant (NHSBT) on a blood donor recruitment drive called ‘Be This Year’s Headline Act’, the festival and the campaign were somewhat ambushed by trendy boot brand Hunter and its ‘Be A Headliner’ campaign. While the NHSBT initiative was… Continue reading ‘Be A Headliner’ Sees Hunter Ambush Glastonbury (& NHSBT Campaign)
Kia’s Triple Play ‘X-Men DVD’, ‘Australian Open’ & ‘Rafa Nadal’ Activation
Blending its X-Men movie partnership with its major Australian Open Tennis sponsorship (via a campaign led by athlete ambassador Rafael Nadal) sees Kia leverage the current trend for blending multiple property sponsorships within unified activations. The car brand’s campaign around the first tennis major of 2015 is built on the launch of its special… Continue reading Kia’s Triple Play ‘X-Men DVD’, ‘Australian Open’ & ‘Rafa Nadal’ Activation
Skol’s Pre World Cup Rio ‘Love/Care’ CSR Movement
Brazilian beer brand aims to improve Rio de Janeiro’s beaches prior to World Cup 2014. Brazilian light beer Skol 360° has partnered with the NGO Movimento Rio Eu Amo Eu Cuido (translated as the ‘I love, I care Rio Movement’) to help improve the famous beaches of Rio de Janeiro. The brand is… Continue reading Skol’s Pre World Cup Rio ‘Love/Care’ CSR Movement
