KIA, a top tier major sponsor of the Australian Open 2019 (14 to 27 January 14), activated its tournament rights through a multi-pronged programme that ranged from global, regional and local brand work, to a new model launch campaign, as well as on- and off-site and on- and off-line activity. Open Up The… Continue reading Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives
Tag: Major Sponsor
Kia’s Triple Play ‘X-Men DVD’, ‘Australian Open’ & ‘Rafa Nadal’ Activation
Blending its X-Men movie partnership with its major Australian Open Tennis sponsorship (via a campaign led by athlete ambassador Rafael Nadal) sees Kia leverage the current trend for blending multiple property sponsorships within unified activations. The car brand’s campaign around the first tennis major of 2015 is built on the launch of its special… Continue reading Kia’s Triple Play ‘X-Men DVD’, ‘Australian Open’ & ‘Rafa Nadal’ Activation
