Arsenal FC and kit partner Adidas teamed up in January for a community cause initiative called ‘No More Red’ aimed at tackling youth knife crime in London and preventing more bloodshed by providing support and safe spaces for young people and working to eradicate causes of violent crime. The multi-year partnership project launch, developed… Continue reading Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime
Tag: Supplier
Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives
KIA, a top tier major sponsor of the Australian Open 2019 (14 to 27 January 14), activated its tournament rights through a multi-pronged programme that ranged from global, regional and local brand work, to a new model launch campaign, as well as on- and off-site and on- and off-line activity. Open Up The… Continue reading Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives
Skoda’s 360-Degree Tour De France ‘Ride On’ Campaign Spans Social, In-Race, Ambassadors & Ads
Skoda is activating its rights as a top tier Tour De France sponsor with a multi-platform, multi-phase programme running under the ‘Ride On’ motto that spans TV, digital, social, experiential, competitions, ambassador work and a supplier strand led by providing the race with 250 vehicles. The campaign aims not just to engage fans and… Continue reading Skoda’s 360-Degree Tour De France ‘Ride On’ Campaign Spans Social, In-Race, Ambassadors & Ads
RWC Partner Emirates & Supplier Gilbert Link For ‘Bringing Rugby Home’ TVC
Rugby World Cup worldwide partner Emirates has launched a new TVC – ‘Bringing Rugby Home’ – to boost its tournament activation that sees the airline link up with the tournament’s official ball supplier Gilbert. The spot sees the tournament’s official airline partner fly the most famous ball in rugby from New Zealand home to… Continue reading RWC Partner Emirates & Supplier Gilbert Link For ‘Bringing Rugby Home’ TVC
Team Sky’s Tour Work Spans Jaguar, Shimano, GoPro & Lego Campaigns
In the build-up to the Tour De France, Jaguar leveraged its partnership with Team Sky to run a pre-launch campaign for its new 2016 F-Pace SUV. The classic British car marquee led the campaign with a documentary-style webfilm, launched on its own YouTube channel, focusing on the final phases of Chris Froome’s training programme… Continue reading Team Sky’s Tour Work Spans Jaguar, Shimano, GoPro & Lego Campaigns
GSK Consumer Ads Highlight Anti-Doping Olympic Role
GlaxoSmithKline (GSK) is leveraging its Olympic rights to launch its first ever UK consumer-facing corporate brand campaign. GSK, the official laboratory services provider for London 2012, is showcasing its anti-doping operations during the Olympics with a new multi-million pound campaign created by TBWA\London. The initiative, which uses the strapline ‘The crowd is… Continue reading GSK Consumer Ads Highlight Anti-Doping Olympic Role
