In autumn/winter 2019 a partnership between New Zealand telecoms company Spark and rugby equipment brand Gilbert launched in October 2019 blended marketing and a research project aiming to generate a healthier balance of screen time and active play based around a Bluetooth-enabled rugby ball. Territory: New Zealand Agency: Colenso BBDO To bring… Continue reading ‘Play’ – Spark & Gilbert Rugby
Tag: Gilbert
‘Ireland’s Ball’ – Vodafone & IRFU
An activation from the IRFU’s principle partner Vodafone, which ran during the lead-up period to the 2019 Rugby World Cup and was based around a unique rugby ball, celebrated the diversity of modern Irish society and linked the fans at home to the players in Japan. Objective In the lead-up to the 2019 Rugby World… Continue reading ‘Ireland’s Ball’ – Vodafone & IRFU
Gilbert Celebrates Seventh Rugby World Cup As Sponsor With ‘Rugby Memories’
Sports equipment manufacturer Gilbert celebrated its seventh consecutive tournament as the Official Match Ball Provider of the Rugby World Cup by rolling out a short film called ‘Rugby Memories’ spearheaded a wider global campaign featuring famous rugby faces, international unions, grass roots partners and fans from around the world all sharing their own rugby memories.… Continue reading Gilbert Celebrates Seventh Rugby World Cup As Sponsor With ‘Rugby Memories’
Leveraging Japan 2019 Friendlies IRFU Sponsor Vodafone & Gilbert Launch ‘Ireland’s Ball’
Vodafone Ireland, the official sponsor of the Irish rugby team, teamed up with sports equipment brand Gilbert to launch ‘Ireland’s Ball’ ahead of the Rugby World Cup. Launched to leverage the pre Japan 2019 friendly, warm up matches, ‘Ireland’s Ball’, which was developed in harness with creative agency JWT Folk, runs under the telco’s… Continue reading Leveraging Japan 2019 Friendlies IRFU Sponsor Vodafone & Gilbert Launch ‘Ireland’s Ball’
RWC Partner Emirates & Supplier Gilbert Link For ‘Bringing Rugby Home’ TVC
Rugby World Cup worldwide partner Emirates has launched a new TVC – ‘Bringing Rugby Home’ – to boost its tournament activation that sees the airline link up with the tournament’s official ball supplier Gilbert. The spot sees the tournament’s official airline partner fly the most famous ball in rugby from New Zealand home to… Continue reading RWC Partner Emirates & Supplier Gilbert Link For ‘Bringing Rugby Home’ TVC
