Gilbert Celebrates Seventh Rugby World Cup As Sponsor With 'Rugby Memories'

Sports equipment manufacturer Gilbert celebrated its seventh consecutive tournament as the Official Match Ball Provider of the Rugby World Cup by rolling out a short film called ‘Rugby Memories’ spearheaded a wider global campaign featuring famous rugby faces, international unions, grass roots partners and fans from around the world all sharing their own rugby memories.

The video, launched on 18 September, takes a look back at the 1995 Rugby World Cup in South Africa and that famous moment when Nelson Mandela presented the trophy to winning Springboks captain Francois Pienaar.

It rolled out across all Gilbert platforms and social channels.

Rugby World Cup 1995 in South Africa was the start of our journey – we've seen 6 epic tournaments since, but we are not done yet…

Click here for the Full Story: https://t.co/VIrAuj96eT #RWC1995 | #RugbyMemories | #OneConstant | RWC2019 pic.twitter.com/3boDinVZHh

— Gilbert Rugby (@GILBERT_RUGBY) September 13, 2019

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** IT'S RUGBY WORLD CUP 2019 WEEK!! ** – Get the Official Ball before the tournament kick-off: https://www.gilbertrugby.com/collections/rugby-world-cup-2019 – #RWC2019 | #OneConstant | #Rugby

A post shared by Gilbert Rugby (@gilbertrugby) on Sep 15, 2019 at 11:40pm PDT

The campaign also includes a competition which offers a grand prize of tickets to the World Cup Final.

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**Competition Time!** Enter our #RWC2019 competition through the link in our bio for what are, quite honestly, the most AMAZING prizes we’ve ever given away!! #rugbymemories

A post shared by Gilbert Rugby (@gilbertrugby) on Sep 13, 2019 at 4:56am PDT

Win Rugby World Cup 2019 Final Tickets!

Have you dreamt of watching your team at the RWC 2019 final in Japan? This is your chance to be there.

Click the link to see how to win some of these amazing prizes https://t.co/e7e8a6NnPQ

Ts&Cs apply. #RWC2019 #OneConstant pic.twitter.com/xIbCjmwkLQ

— Gilbert Rugby (@GILBERT_RUGBY) September 18, 2019

“Wherever you play or support the game, the passion it evokes and the memories it creates are hard to forget,” said Gilbert Global Brand Manager Andy Challis.

“We want to celebrate fans of Rugby from around the world and want to use #RugbyMemories as a vehicle for that.”

Comment:

Gilbert, the official ball of the Rugby World Cup, has long been a brand at the heart of rugby – from grass roots through to the highest professional level.

This campaign continues its rugby marketing strategy which is built around passion, commitment and pride.

It follows on from its official Japan 2019 Rugby World Cup ball launch work back in November 2019.

Our own favourite Gilbert ball around this tournament is the mascot blend ball.

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Say hello to Ren-G, the official mascot of Rugby World Cup 2019. Find out more about the biggest rugby competition of the year at https://www.gilbertrugby.com/pages/rugby-worldcup-2019-rwc-2019 #rugbyworldcup2019 #gilbertrugby

A post shared by Gilbert Rugby (@gilbertrugby) on Jul 8, 2019 at 2:01am PDT

Links:

Gilbert

https://www.gilbertrugby.com/

https://www.youtube.com/user/GILBERTRUGBY1823

https://www.facebook.com/GILBERTRUGBY

https://twitter.com/GILBERT_RUGBY

https://www.instagram.com/gilbertrugby/